2012
DOI: 10.1177/0893318912465189
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Black Gold, Green Earth

Abstract: This study examines 21 environmental sustainability reports from Fortune Global 500 petroleum companies to determine how competitive advantage and institutional language is used by corporations to explain their corporate social responsibility (CSR). Results suggest the environmental sustainability discourse of the world's largest petroleum companies contains both institutional and competitive advantage language. Also, results indicate that corporations blend the two forms of CSR communication to create a compr… Show more

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Cited by 76 publications
(33 citation statements)
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“…Business cherished values and ethics realized in organizational culture are cornerstone principles of corporate social responsibility [18][19][20][21][22][23][24]. Ethical issues call for a debate on corporate social responsibility weaknesses.…”
Section: Introductionmentioning
confidence: 99%
“…Business cherished values and ethics realized in organizational culture are cornerstone principles of corporate social responsibility [18][19][20][21][22][23][24]. Ethical issues call for a debate on corporate social responsibility weaknesses.…”
Section: Introductionmentioning
confidence: 99%
“…2010; O'Connor ir Gronewold, 2012;Schrempf, 2012;Ardichvili, 2013; ir kt.) laikosi pozicijos, kad verslo puoselėja-mos vertybės ir organizacijos kultūroje realizuojama etika yra kertiniai įmonių socialinės atsakomybės principai.…”
Section: Scoppa 2009unclassified
“…The communication of economic responsibilities might be prioritised or marginalised. It might or might not be related to the communication of social and environmental responsibilities (Banerjee & Bonnefous 2011;Humphreys & Brown 2008;O'Connor & Gronewold 2012). Functionalist business research (e.g., Cai, Jo & Pan 2012) tends to underestimate the complexity of these tensions by assuming a kind of natural win-win-relationship: being profitable and being a "good corporate citizen" are claimed to be mutually supportive.…”
Section: Responsibility Communication: Controversial Industries and Cmentioning
confidence: 99%
“…We agree with the authors when they state, "studies on the relation between such controversial industry sectors and CSR are in its infant stage and we do not fully understand why and how firms in controversial industries gain or sneak legitimacy through CSR engagement" (p. 468). However, in recent years in particular, there have been a few studies (Banerjee & Bonnefous 2011;Cai, Jo & Pan 2012;Du & Vieira Jr. 2012;Frynas 2005;Yoon, Gürhan-Canli, & Schwarz 2006;Livesey 2002;Livesey & Kearins 2002;O'Connor & Gronewold 2012;Palazzo & Richter 2005;Slack 2012;Wheeler, Fabig & Boele 2002). Results appear to be counter-intuitive and show that controversial industries do not avoid CSR claims.…”
Section: Responsibility Communication: Controversial Industries and Cmentioning
confidence: 99%