This study examines 21 environmental sustainability reports from Fortune Global 500 petroleum companies to determine how competitive advantage and institutional language is used by corporations to explain their corporate social responsibility (CSR). Results suggest the environmental sustainability discourse of the world's largest petroleum companies contains both institutional and competitive advantage language. Also, results indicate that corporations blend the two forms of CSR communication to create a comprehensive environmental CSR profile that simultaneously enhances their position within the industrial field and offers buffering protection due to intraindustry homogeneity. Competitive advantage language is used to describe the quality, scope, and innovation of their environmental CSR as superior to other companies within their industry, particularly when communicating about technology and innovations regarding conservation efforts and manufacturing processes. Institutional language is used to describe governmental regulations and laws, industry standards for CSR reporting and expenditures, and type of CSR initiatives and partnerships. Finally, the form CSR Article O'Connor and Gronewold 211 communication takes is deeply contextualized by industry and institutional pressures as well as organizational idiosyncrasies thereby challenging the universality of CSR initiatives.
This two-part study first examines the accuracy of participants’ self-perceptions of creativity and looks at the effects of positive or negative feedback on creativity capability or output. Results of online testing showed that participants with higher self-perceived creativity were ultimately more creative. In part two, participants were provided positive, negative or neutral feedback regarding their first creativity exercises and retested using the same creativity measures. An ANOVA demonstrated no difference in the change in creative output from pre-test to post-test evaluations based on the type of randomly generated feedback message. While not significant, trends are highlighted in the data that warrant further examination in future research. Implications of the findings for instructors are discussed.
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