Between technocracy and democracy: An experimental approach to certification of food products by Japanese consumer cooperative women

Kimura, Aya Hirata

doi:10.1016/j.jrurstud.2009.09.007

Cited by 17 publications

(16 citation statements)

References 42 publications

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“…This has important implications for building consumer trust, i.e., for the attempt to create conditions that allow for consumer trust in third-partycertified organic labels (Hatanaka et al 2005, Kimura 2010). Labels can be print media or digital media.…”

Section: Trust and Credibility In Media Researchmentioning

confidence: 99%

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Organics, trust, and credibility: a management and media research perspective

Rittenhofer¹,

Povlsen²

2015

E&S

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ABSTRACT. Our purpose was to qualify the relations between trust, credibility, and the field of organics by way of creating a dialogue between two independent Organic Research, Development and Demonstration Programme "MultiTrust" subprojects. Both projects explore the explanatory value of trust and credibility for the success of organic labels in the fields of management research and media research. Our key objectives were to critically scrutinize the trust and credibility constructs applied in each of these two fields, to reflect on their explanatory value in the performance of organics from both a management and media perspective, and to set out an agenda for future interdisciplinary research. We conclude that relations between organic products, labels, and consumers are still poorly understood, that the belief in organic labels' direct impact on consumer choices in favor of organic food purchase cannot be supported, and that the explanatory value of trust for the success of organic production remains unproven. We propose for future research to investigate the relevance of credibility and trust for organics in multidisciplinary mixed-methods studies that focus on the emergence of trust, as well as on other social factors impacting the success of organic production. This would best be achieved through interdisciplinary work.Key Words: credibility; customer; management; media; organic food; organic labels; trust INTRODUCTIONOur purpose is to qualify the relations between trust, credibility, and the field of organics by way of creating a dialogue between two independent Organic Research, Development and Demonstration Programme (Organic RDD) "MultiTrust" subprojects. Both projects explore the explanatory value of trust and credibility in the use of organic labels in the fields of management research, including organization and marketing, and media research, including communication and rhetoric. Our key objectives are to critically scrutinize the trust and credibility constructs applied in each of these two fields to reflect on their explanatory value in the performance of organics from both a management and media perspective and to set out an agenda for future interdisciplinary research.

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Section: Trust and Credibility In Media Researchmentioning

confidence: 99%

“…There has been hardly any media research on organic labels, with the consequence that we know little about the perceived credibility of, e.g., organic labels. However, some consumer studies suggest that the credibility of organic labels varies (Naspetti and Zanoli 2009, Kimura 2010, Janssen and Hamm 2012.…”

Section: Trust and Credibility In Media Researchmentioning

confidence: 99%

Organics, trust, and credibility: a management and media research perspective

Rittenhofer¹,

Povlsen²

2015

E&S

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“…This absence of information concerns not only control, but also production and processing (Naspetti and Zanoli , p. 263), since ‘most consumers lack knowledge of how certification works, what is required in getting certification, and who is doing what task’ (Kimura , p. 132). A more detailed investigation shows that European consumers are not familiar with the rules of production and are not able to distinguish differences between particular organic standards (Janssen and Hamm ).…”

Section: Institutional Bases Of Organic Food Qualitymentioning

confidence: 99%

In Goodness We Trust. The Role of Trust and Institutions Underpinning Trust in the Organic Food Market

Zagata

Lošťák

2012

Sociologia Ruralis

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The purpose of this study is to explain how trust in organic food is created, with regard to the subjective perspectives of consumers and the ways in which they trust in the quality of organic food. Empirical study includes qualitative analysis focused on how consumers build trust in organic food and its quality. The findings of the study challenge the assumption that organic certification can successfully operate only if consumers have an adequate amount of information about what they are buying. The article shows that consumers possess strategies that enable them to find sufficient and satisfying solutions, also in those situations in which they objectively lack the necessary knowledge. Trust plays a key role in this situation, which is based on faith.

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“…Além disso, a certificação pode ser percebida como uma forma de reforçar a confiança do consumidor. Esta confiança tem sido seriamente abalada devido a escândalos alimentares e, dessa forma, os consumidores são assegurados por uma camada adicional de verificação de qualidade (KIMURA, 2010). Isto por que os produtos certificados enquadram-se no conceito de produtos tradicionais de qualidade (VIVAS et al, 2007).…”

Section: Introductionunclassified

“…Outros movimentos, que procuram a sustentabilidade ambiental e social, voltaram-se para semelhantes esquemas, como os produtos orgâni-cos e comércio justo (DRIES e MANCINI, 2006;KIMURA, 2010). Entre os processos diferenciados de produção de alimentos, talvez o mais conhecido entre os consumidores seja a produção orgânica.…”

Section: Introductionunclassified

Fatores Determinantes Do Consumo De Alimentos Certificados No Brasil

Valent

Vieira

Bruzza

et al. 2014

REGET

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ResumoA diversidade de produtos agroalimentares e os problemas contemporâneos de segurança alimentar conduzem à incerteza sobre a qualidade dos produtos, seja para os diferentes elos da cadeia produtiva, seja para o consumidor final. Neste sentido, o presente estudo objetivou identificar os principais fatores na tomada de decisão dos consumidores de produtos com certificação. Para tanto, realizou-se uma survey com amostragem não probabilística pelo encaminhamento de um questionário on line, que foi respondido por 220 pessoas. Entre os fatores que determinam o consumo de produtos certificados estão: renda mensal, escolaridade e número de pessoas na família. O preço elevado é considerado um dos obstáculos ao consumo de produtos certificados. Verificou-se que existem consumidores que não sabem o que é certificação, o que se constitui em entrave para a decisão de compra dos produtos certificados. Estudos apontam incremento na importância que os consumidores atribuem à certificação após campanhas educativas. Neste sentido, faz-se necessário desenvolver campanhas de informação e de divulgação das características de produtos certificados. Palavras-chave: certificação, alimentos, perfil consumidor AbstractAgri-food products diversity and contemporary problems of food safety are leading to an uncertainty about the quality of products along the production chain. In this regard, the present study aimed to identify main factors in decision making of certified products consumers.To this effect, was performed a non-probabilistic sampling survey by sending an online questionnaire answered by 220 people. Among the factors that determine certified products consumption are monthly income, educational level and number of people in the family. The high price is considered as one of the barriers to certified products consumption. It was found that there are consumers who do not know what certification is. This fact constitutes an obstacle on certified products buying decision. Studies show an increase in importance when consumers attach to certification after educational campaigns. In this sense, it is necessary to develop information and awareness campaigns of the characteristics of certified products.

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Between technocracy and democracy: An experimental approach to certification of food products by Japanese consumer cooperative women

Cited by 17 publications

References 42 publications

Organics, trust, and credibility: a management and media research perspective

Organics, trust, and credibility: a management and media research perspective

In Goodness We Trust. The Role of Trust and Institutions Underpinning Trust in the Organic Food Market

Fatores Determinantes Do Consumo De Alimentos Certificados No Brasil

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