Beneficial Images: Batik handicraft tourism in Yogyakarta, Indonesia

Abstract

The purpose of this study was to respond Philologist arts practitioner's statements, by exploring the performance of beneficial images of batik handicraft tourism in Yogyakarta. This one year's quantitative research was conducted from July 2013-July 2014 in Yogyakarta. The data were collected randomly, stratified sampling, triangulation, and based on the content analysis, by distributing 300 questionnaires to 100 respondents. This study found that batik handicraft tourism performance has beneficial image strength for tourists. It's indicated that most of the tourists consider going to Yogyakarta because of the beneficial impact of the City of the World Batik of Yogyakarta. Every part of the experience of tourists became very important and be a part of beneficial image attributes: a sense of place, infrastructure, culture, types and standards of service, and impressions. The main beneficial image of tourists about the batik handicraft tourism: Social tourism become the first point which attracting the tourists; the Uniqueness of batik handicraft, which expressing a philosophy and interpretation; the Conditional; and the Emotional influence their decision.

Sociopsychological Aspects of Butterfly Souvenir Purchasing Behavior at Bantimurung Bulusaraung National Park in Indonesia

“…Souvenirs are regarded as representing the identities [5,6], symbols [7], and characteristics [8,9] of a tourism destination, and thus play an important role in describing its image [10,11]. Souvenirs are an influential factor in tourist visitation [12], as they are essential to evoking memories of travelers' previous vacations [1] and increasing the attractiveness of a destination [2].…”

A Review on the Malaysian and Indonesian Batik Production, Challenges, and Innovations in the 21st Century

“…One of the most prominent batik motifs worn by the royal family is known as parang shown in Figure 1 (A). Hengky (2014) elaborated that the parang motif was traditionally worn by knights to symbolize their efforts in defending their country from enemies. Hence, the locals believed that a bride who wore such a motif during the wedding will live in dispute.…”

Batik-craft tourism’s Competitiveness in Madura, Indonesia

“…It becomes the first point that attracted tourists. Furthermore, the uniqueness of a crafts that reveal culture, interpretation, and emotionally influence a way (Hengky, 2014;Gao et al, 2013;Sun, Bhowmick, Nguyen, Tran and Bai, 2011;Chassin, Tetzloff, and Hershey, 1985).…”

“…Fisrtly, find out the existing competitiveness of the craft, and follow by the expected competitiveness of it. The data collected is tabulated using content analysis -the SAS text miner, which focuses on the competitiveness that included image (Hengky, 2014, Gao et al, 2013Sun, et al, 2011), human resource's creativity, promotion effectiveness distribution. Besides, it's about price, quality, uniqueness of shades design, new product development (Pearce and Robinson 1997), cultural uniqueness, carefulness of reading market trends (Naidu et al, 2014;Singh et al, 2007;Girón et al, 2007;Broadberry and Gupta, 2009).…”