“…A number of researchers from other countries have reported some kind of empirical relationship between media use and public understanding of biotechnologies -including GM as well as the red-green biotechnology distinction -even if not necessarily all media variables were significant, and even if differences were found between countries (Bauer, 2002(Bauer, , 2005aBesley & Shanahan, 2005;Ho, Brossard, & Scheufele, 2008;Hornig Priest, 1994;Hughes et al, 2008;Liu & Priest, 2009;Nisbet & Goidel, 2007;Stewart, Dickerson, & Hotchkiss, 2009;Vilella-Vila & Costa-Font, 2008;Wagner & Kronberger, 2001;Wagner, Kronberger, & Seifert, 2002). Many of these previous studies have concentrated on societies where there has been heated public debate on the GM controversy (Hughes, Kitzinger, & Murdock, 2008).…”