“…The ABC psychology demonstrates a strong affinity with the three functions of the soul that were already mentioned by Plato: feeling, thinking and acting The distinction between feeling, thinking and acting is used since a long time until nowadays as a common view on psychological experience, e.g. by Wolff (17th century); Baumgarten (18th century), Bain (19th century), Allport (1940), Smith (1947), Harding et al (1954), Katz and Stotland (1959), Rosenberg et al, (1960b), Ostrom (1969), Brodwin (1976), Ajzen (1988), ), Breckler (1984, Kay (1993), Arriaga et al (2001), Jorgensen and Stedman (2001), van de Grindt (2004), Sno (2008), and Gerdes et al (2008). According to this view, people show three types of responses while interacting with stimuli: affect, behaviour and cognition (ABC factors).…”