2014
DOI: 10.1007/s12144-014-9219-4
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Pleasure, Arousal, Dominance: Mehrabian and Russell revisited

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Cited by 268 publications
(202 citation statements)
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References 76 publications
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“…The emotional state can be divided into three emotional dimensions—pleasure, arousal, and dominance, and many studies have investigated the effect of retail store environmental factors on shoppers' behavioral responses through the mediating effect of these emotional dimensions (Eroglu, Machleit, & Barr, ; Grewal, Baker, Levy, & Voss, ). Bakker, van der Voordt, Vink, and de Boon () mention that people exhibit three types of responses while interacting with a stimulus in the environment: affect, behavior, and cognition that lead to feelings, thoughts, and/or responses. The research further shows similarities between the affect‐behavior‐cognition trilogy and the three response dimensions of pleasure‐arousal‐dominance.…”
Section: Hypotheses Developmentmentioning
confidence: 99%
“…The emotional state can be divided into three emotional dimensions—pleasure, arousal, and dominance, and many studies have investigated the effect of retail store environmental factors on shoppers' behavioral responses through the mediating effect of these emotional dimensions (Eroglu, Machleit, & Barr, ; Grewal, Baker, Levy, & Voss, ). Bakker, van der Voordt, Vink, and de Boon () mention that people exhibit three types of responses while interacting with a stimulus in the environment: affect, behavior, and cognition that lead to feelings, thoughts, and/or responses. The research further shows similarities between the affect‐behavior‐cognition trilogy and the three response dimensions of pleasure‐arousal‐dominance.…”
Section: Hypotheses Developmentmentioning
confidence: 99%
“…Whereas pleasure and arousal have received a great deal of scholarly attention, dominance has typically been downplayed (Bakker et al, 2014), especially in retail and service research (Yani-de-Soriano and Foxall, 2006). In fact, several studies have overlooked this affective dimension entirely (e.g., Chebat and Michon, 2003; Donovan et al, 1994;Mattila and Wirtz, 2001; Sherman et al, 1997;Wirtz et al, 2000), often without justification (cf.…”
Section: The Stimulus-organism-response (S-o-r) Modelmentioning
confidence: 99%
“…At the same time, findings of the present study suggest that not only visual characteristics guide similarity judgments but that associations and affective-evaluative judgments also account for the (dis)similarities of visual stimuli -although to a less significant extent. The participants' affective-evaluative responses emerged to correspond to the three dimensions of semantic and affective space theories: valence, arousal, and dominance [45][46][47]. Affective strategies, however, were mentioned least often by the participants of the study to explain grouping decisions.…”
Section: Discussionmentioning
confidence: 99%
“…Affective strategies: In 17.1% of the responses or 38 times, participants explained their grouping decisions by evaluating the shapes. Such responses emerged as corresponding to the three dimensions found in semantic and affective space theories [45][46][47]. Hence, participants' evaluative responses were further differentiated based on this deductive, theory-driven consideration, corresponding to the three dimensions of affect -valence, arousal, and dominance.…”
Section: Qualitative Content Analysismentioning
confidence: 99%