Behavioral Theory of the Apparel Firm: A Beginning

Kunz, Grace I.

doi:10.1177/0887302x9501300406

Cited by 18 publications

(28 citation statements)

References 4 publications

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“…Kunz (1995) identifies the target market as the central focus of the organisation, reflecting the perceived management style and role of merchandising within apparel firms. However, the designer sector of the fashion industry is dominated by micro business, which operate with less than 10 employees (Malem, 2008).…”

Section: Designer Fashion Enterprisesmentioning

confidence: 99%

Co-creation and the development of SME designer fashion enterprises

Millspaugh

Kent

2016

Journal of Fashion Marketing and Management

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Purpose -The purpose of this paper is to examine the co-creation of SME designer fashion brands during internationalisation. Design/methodology/approach -As an exploratory study, this research utilises grounded theory methodology and incorporates the use of 38 semi-structured in-depth interviews with designer fashion enterprises and their support network of sales and PR agencies. Findings -Co-creation was identified as an important element for the successful integration of the entrepreneurial designer fashion enterprise into the global fashion industry network. Within relationship marketing, the concept of co-creation emphasises consumer experience, influence and power in the development of brand value. However current understanding of co-creation inadequately explains the development of the entrepreneurial designer fashion brand, requiring examination of the concept using grounded theory. The findings of this research highlight how these small and medium enterprises react and respond to the interpretation of their brand identity through the co-creation process as they seek to introduce and grow their firms within the global fashion marketplace. Originality/value -This paper identifies the influence of industry stakeholders on the process of fashion brand co-creation. Additionally, by identifying the process by which the entrepreneurial designer fashion enterprise navigates the introduction of their collections to the industry's network, and responds to interpretations of the firm's brand identity, this paper recognises the influence of the firm throughout the co-creation process.

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Section: Designer Fashion Enterprisesmentioning

confidence: 99%

Co-creation and the development of SME designer fashion enterprises

Millspaugh

Kent

2016

Journal of Fashion Marketing and Management

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“…To Anderson (1982), the internal constituency that negotiates the vital resource exchange is the most powerful constituency of the firm. Kunz's (1995) model provides a framework for understanding how the merchandising constituency and its implicit uncertainty contributes to the larger organization and provides a setting for examination of the nature of assortments. Figure 1.…”

Section: Conceptual Frameworkmentioning

confidence: 99%

“…For this study, Kunz (1995) provided a conceptual framework for understanding the role of merchandise planning within an apparel firm and a definition of merchandising. Building from other behavioral theories of the firm (Cyert & March, 1963;Cyert, 1988), Kunz proposed a theory specific to the apparel firm (see Figure 1).…”

Section: Conceptual Frameworkmentioning

confidence: 99%

Building a Financially Meaningful Language of Merchandise Assortments

Rupe

Kunz

1998

Clothing and Textiles Research Journal

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The objectives of this exploratory study included identifying functional relationships between the nature of assortments and potential financial performance and proposing financially relevant definitions and related language for assortment planning. The research method was computer simulation of the merchandising process. Results indicated that more diverse assortments are less financially productive than focused assortments. A definition of assortment diversity was developed and an Assortment Diversity Index (ADI) was proposed. Understanding the diversity of assortments in relation to financial productivity may allow merchandisers to be more certain of outcomes when planning assortments. Additional research may further quantify assortment diversity and contribute to a research-based foundation of merchandising principles.

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“…Kunz (1995) outlined the interdependence of internal divisions of the apparel firm, all of which focus on meeting the demands of a target market. Kunz (1995) outlined the interdependence of internal divisions of the apparel firm, all of which focus on meeting the demands of a target market.…”

Section: Industry Professionals and Consumers As Factors Affecting Pementioning

confidence: 99%

Facilitating Students' Integration of Textiles and Clothing Subject Matter Part One: Dimensions of a Model and a Taxonomy

Fiore

Ogle

2000

Clothing and Textiles Research Journal

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Scholars have written literature elucidating the integration of textiles and clothing subject matter. However, this literature does not clearly explicate how students can integrate subject matter or how integration can serve professional development of students. The purpose of part one of a two part paper is to describe elements of two learning aids, a model and a taxonomy, that may be used to help students conceptually integrate textiles and clothing subject matter and assist their professional development. The model illustrates how the outcome of professional decision-making regarding aspects of the product and/or product environment affects perceived aesthetic and instrumental value that the targeted consumer derives from the product and environment. The model also shows that socio-cultural and individual differences of the targeted consumer influence perceived or, desired value derived from the product and environment. Furthermore, the global context (e.g., technological, political, economic factors) affects every aspect of the model. Analyses of the product, product environment, consumer, perceived or desired value, and global context contribute to professional decision-making. A taxonomy of value presents 20 benefits that may be derived from products and environments. The 20 benefits are sensual pleasure,

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Behavioral Theory of the Apparel Firm: A Beginning

Cited by 18 publications

References 4 publications

Co-creation and the development of SME designer fashion enterprises

Co-creation and the development of SME designer fashion enterprises

Building a Financially Meaningful Language of Merchandise Assortments

Facilitating Students' Integration of Textiles and Clothing Subject Matter Part One: Dimensions of a Model and a Taxonomy

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