Facilitating Students' Integration of Textiles and Clothing Subject Matter Part One: Dimensions of a Model and a Taxonomy

Abstract

Scholars have written literature elucidating the integration of textiles and clothing subject matter. However, this literature does not clearly explicate how students can integrate subject matter or how integration can serve professional development of students. The purpose of part one of a two part paper is to describe elements of two learning aids, a model and a taxonomy, that may be used to help students conceptually integrate textiles and clothing subject matter and assist their professional development. The model illustrates how the outcome of professional decision-making regarding aspects of the product and/or product environment affects perceived aesthetic and instrumental value that the targeted consumer derives from the product and environment. The model also shows that socio-cultural and individual differences of the targeted consumer influence perceived or, desired value derived from the product and environment. Furthermore, the global context (e.g., technological, political, economic factors) affects every aspect of the model. Analyses of the product, product environment, consumer, perceived or desired value, and global context contribute to professional decision-making. A taxonomy of value presents 20 benefits that may be derived from products and environments. The 20 benefits are sensual pleasure,

Mall attributes and shopping value: Differences by gender and generational cohort

“…Other studies also examined recreational attributes, such as atmosphere (Donovan and Rossiter, 1982), the importance of pleasure in a shopping experience (Dawson et al, 1990) and the social aspects of mall shopping (Jarboe and McDaniel, 1987). One study found that satisfaction with store environment, a key indicator of future patronage, was a direct result of behavior and mood (Babin and Darden, 1995;Fiore and Ogle, 2000). Fiore and Ogle (2000) argue that formal, expressive and symbolic qualities of store environments communicate various messages to consumers about both aesthetics and instrumental value.…”

“…One study found that satisfaction with store environment, a key indicator of future patronage, was a direct result of behavior and mood (Babin and Darden, 1995;Fiore and Ogle, 2000). Fiore and Ogle (2000) argue that formal, expressive and symbolic qualities of store environments communicate various messages to consumers about both aesthetics and instrumental value. Baker et al (1994) report that environment may influence consumer inferences about merchandise, service quality and store image.…”

The effects of product presentation on consumer experiences, emotion, and website patronage intention towards an apparel website

“…In addition, consumers consider the interplay o f apparel products and the body when shopping on apparel websites (Levaux, 2001). Products featured on a body form, showing how they fit on an actual body, lets shoppers virtually "try on" clothing and helps shoppers fantasize about wearing the clothing ("Anthropologic," 2005;Fiore & Ogle, 2000;Levaux, 2001). Also, images o f apparel products on a model's body in an imagery-rich setting (i.e., a country or city scene) offer the consumer a lifestyle-oriented experience, more than images of goods alone, by letting the consumer imagine where the apparel products may be worn ("Anthropologie," 2005).…”

Analysis of fitting room enviroments: Effects on older clothing shoppers' shopping patronage intention

“…These consumer perceptions, in turn, influence their behavioral responses. For customers to be satisfied, they must perceive that the product and/or environment meet or surpass their desired value (Fiore & Ogle, 2000). However, consumers respond to store environments differently because of their own experience and goals.…”