Mall attributes and shopping value: Differences by gender and generational cohort

Jackson, Vanessa; Stoel, Leslie; Brantley, Aquia

doi:10.1016/j.jretconser.2010.08.002

Cited by 291 publications

(238 citation statements)

References 64 publications

(71 reference statements)

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“…19,20,90,99 Mall involvement for the current research suggests that age was an important predictor. Younger consumers may be more inclined to spend time in malls, as malls offer products, brands and entertainment facilities that match their lifestyle.…”

Section: Discussionmentioning

confidence: 62%

Influence of mall attributes and demographics on Indian consumers’ mall involvement behavior: An exploratory study

Khare

2012

J Target Meas Anal Mark

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Arpita Khareis a Faculty in Indian Institute of Management Rohtak, Haryana. She has a MBA degree in Marketing and DPhil in International Management. Her research interests span over consumer behavior, retailing, services marketing and supply chain management.ABSTRACT There has been a signifi cant growth of malls in India in the past two decades . The current research studies predictors to Indian consumers ' mall involvement with respect to mall attributes and demographic factors. Kapferer and Laurent ' s CIP was adapted to study consumers ' mall involvement. The fi ndings postulate that demographic factors (household income, age, gender) and mall factors (service and ambience) infl uence consumers ' mall involvement . The involvement predictors can help in planning mall ambience and assortment. This study attempts to fi ll the research gap on Indian consumers ' mall shopping behavior with respect to their involvement with mall attributes. The fi ndings can be helpful to mall managers and developers in mall-planning strategies.

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Section: Discussionmentioning

confidence: 62%

Influence of mall attributes and demographics on Indian consumers’ mall involvement behavior: An exploratory study

Khare

2012

J Target Meas Anal Mark

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“…A particular cohort is associated with certain values and priorities which may continue throughout the group's lifetimes. In addition, a generational cohort is also a consumer segment that uses an individual's coming of age as a proxy to reveal his or her value priorities developed through life experiences during their formative years [19].…”

Section: Generation Theorymentioning

confidence: 99%

A Model of Thai Consumers’ Behavioral Intention: A Study of Generations X and Y

Panjakajornsak¹

2017

IJEEEE

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Abstract:The purpose of this study is to develop and examine the relationships of factors affecting the behavioral intentions of Thai consumers to buy goods and services on mobile devices, such as smartphones and tablets in two generational cohorts, Generation X and Generation Y. Despite the increased adoption of smartphones and tablets to access internet and perform various activities, no empirical research in Thailand has been found to study consumer behavior on mobile marketing and shopping or any specific generations. Based on relevant past research, this research fills this gap by developing a structural model to investigate and test hypotheses developed for this study. The samples were Thai people who used to make online purchases on the internet in the past year. The research instruments used to collect primary data were self-reported questionnaires. The collected data will be tested for reliability and validity using confirmatory factor analysis (CFA) and the structural model will be confirmed by structural equation modeling (SEM).

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“…While the youngest members of this generation still form their purchase preferences because a significant number still live at home with their parents, the older Millennials are entering their peak spending years. Millennials are commonly perceived as sophisticated shoppers (Jackson, Stoel, et al, 2011) who are more resistant to commercially oriented advertising, as opposed to descriptively oriented ones (Gauzente and Roy 2011).…”

Section: Millennialsmentioning

confidence: 99%

Gender Differences and Consumer Behavior of Millennials

Kraljević

Filipović

2017

Acta Economica Et Turistica

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ABSTRACT:Millennial generation is considered the largest and best educated and therefore presents challenges to marketers. This paper aims to examine the gender differences in consumer behaviour of students -generation y. The study identifies gender differences in purchase behaviour, loyalty, price sensitivity and shopping habits. The empirical analysis is based on data obtained from a student survey (N=118; M=40, 68%, F=59, 32%). The data were analysed using chi-square test. Our findings suggest that women are more sensitive to price than men. They also belong more to the loyalty programs and use more loyalty awards schemes. Although the millennial generation has the reputation for being digital our study shows that they actually like visiting the stores instead of shopping online although the statistically significant difference is not found.

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Mall attributes and shopping value: Differences by gender and generational cohort

Cited by 291 publications

References 64 publications

Influence of mall attributes and demographics on Indian consumers’ mall involvement behavior: An exploratory study

Influence of mall attributes and demographics on Indian consumers’ mall involvement behavior: An exploratory study

A Model of Thai Consumers’ Behavioral Intention: A Study of Generations X and Y

Gender Differences and Consumer Behavior of Millennials

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