A Model of Thai Consumers’ Behavioral Intention: A Study of Generations X and Y

Panjakajornsak, Vinai

doi:10.17706/ijeeee.2017.7.4.219-229

Cited by 4 publications

(8 citation statements)

References 30 publications

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“…Per generational theory, groups such as millennials share significant social and historical events, which shape beliefs and ultimately lead to differences from other generational cohorts (Lyons et al, 2005). Furthermore, once a generational group forms, proponents argue the group values and priorities will remain within them throughout their lifetime (Panjakajornsak et al, 2017).…”

Section: Introductionmentioning

confidence: 99%

How logistics capabilities offered by retailers influence millennials’ online purchasing attitudes and intentions

Riley

Klein

2019

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Purpose The purpose of this study is to understand consumers’ use of online retail channels. This study examines how tracking capabilities, delivery speed, trust, logistics carriers’ reputation, people important to the consumer and online reviews influence Millennials’ online purchasing attitudes and intentions. Design/methodology/approach A survey was administered to 321 Millennials. Subsequently, it was used to test both direct and indirect hypotheses using structural equation modeling techniques. Findings The study determined that tracking capabilities, trust, people important to the consumer and online reviews directly influence online purchase attitude and by extension intention formation. The results also revealed that logistics carrier reputation moderates the trust to online purchase attitude linkage. Research limitations/implications This work improves the explanatory power of the theory of reasoned action by linking logistics factors to online shopping behavior. Further, it provides insight into the moderating influence of logistics carriers’ reputation. Practical implications For retailers, the results provide information on how to better develop ecommerce service offerings. By providing information about logistics services and capabilities during the ecommerce transaction, retailers can improve the chance that consumers will complete online purchases. Originality/value This research fills a gap in the literature regarding how to influence millennial consumers. Moreover, findings strengthen the understanding of online-purchasing attitudes and intentions formation, important to retailers developing new online shopping platforms and technologies.

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Section: Introductionmentioning

confidence: 99%

How logistics capabilities offered by retailers influence millennials’ online purchasing attitudes and intentions

Riley

Klein

2019

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“…Ease of use was proposed to be positively related to search effectiveness, user satisfaction, and perceived benefit of online information search (Kulviwat, Guo, & Engchanil, 2004). Consumers tended to find products more easily and more productive when they perceived the website to be easy to use (Panjakajornsak et al, 2017). Fast and easy to search information was also the search engine value which positively associated with users' satisfaction with search engine (Sirdeshmukh et al, 2018).…”

Section: Determinants Of Online Information Search Intentionmentioning

confidence: 99%

“…Perceived content quality had a positive impact on e-book adoption (Shin, 2011). Perceived value was proposed to be a direct determinant of behavioral intention (Panjakajornsak et al, 2017). Relevance (content) was proposed to be a driver of the Internet usage in terms of total using hours and activity levels (Nayak, Priest, & White, 2010).…”

Section: Mathupayas Thongmak: Gratifications and Credibility Judgmentmentioning

confidence: 99%

“…Moreover, respondents who were less educated and had lower incomes believed online radio news more credible (Johnson & Kaye, 2002). Young people aged 18 to 34, computer owners, welleducated, and with English language skills had more possibility to access the Internet (Panjakajornsak et al, 2017).…”

Section: Differences Between Full-time Students and Full-time Workersmentioning

confidence: 99%

“…None of them has focused on the perceptions among different user groups or students in particular (Metzger et al, 2003). In addition, only four to five research has examined Thai people's behaviour on internetrelated topics (Panjakajornsak et al, 2017). Therefore, this study explores the different aspects of the U&G framework with an important information seeking purpose: searching online information for task completion and tries to answer these research questions.…”

Section: Introductionmentioning

confidence: 99%

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Gratifications and Credibility Judgment of Online Information for Task Completion – A Comparison of Students and Workers

Thongmak¹

2019

Humanizing Technology for a Sustainable Society

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This study aims to examine the impact of U&G determinants on intention to search online information and to investigate the effect of the intention to intention to evaluate quality of information and its corresponding behaviour between two user groups: students and workers who use the Internet information to complete their tasks. Structural equation modeling is utilized to assess the research model. Findings reveal U&G factors that are important to full-time students and full-time employees. The results also show the differences between the two groups in terms of the effect of a U&G factor and intention to search on its tentative dependent factor. The comparison between students and employees, the exploration of nascent dimensions of U&G theory, and the focus of the task-fulfillment purpose provide insights to educators, managers, and policy makers on how to enhance the credibility of information used in school or office works.

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Examining generational differences in the workplace: narcissism, work centrality, and the impact on employee engagement and discretionary effort

Burawat

2023

ICT

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Purpose The purpose of this study is to investigate the structural relationship model among narcissism, work centrality, employee engagement and discretionary effort. Design/methodology/approach Respecting the quantitative approach, the data were gathered by means of the survey completed by 1,190 respondents of Generation X, Y and Z working in the Thai service and manufacturing industries. Findings The findings of the study indicated positive associations between narcissism and work centrality, narcissism and employee engagement, work centrality and employee engagement and employee engagement and discretionary effort. It was observed that work centrality played a partially mediating role in the relationships between narcissism and employee engagement, while employee engagement fully mediated the associations between work centrality and discretionary effort, as well as between narcissism and discretionary effort. The structural model demonstrated variations across different generational cohorts, suggesting that the relationships differed among generations. However, the model did not exhibit any variations across different types of industries. Furthermore, the findings from the Thai samples indicated that generational differences had a moderating effect on the path relationships between narcissism and work centrality (with Generation Y having a stronger effect compared to Generation Z and Generation X), narcissism and employee engagement (with Generation Y having a stronger effect compared to Generation Z and Generation X) and narcissism and discretionary effort (with Generation X having a stronger effect compared to Generation Y and Generation Z), all with a significance level of 95%. Additionally, the relationship between employee engagement and discretionary effort showed a significant difference across generations, with Generation Z exhibiting a stronger effect compared to Generation Y and Generation X, at a significance level of 99%. Originality/value This study provides empirical evidence supporting the positive relationships between narcissism and work centrality, as well as narcissism and employee engagement, contrary to previous research findings. The results reveal that employee engagement fully mediates the associations between work centrality and discretionary effort, as well as between narcissism and discretionary effort, offering valuable contributions to the existing literature. Furthermore, this study expands on previous research by examining the moderating effect of industry type, specifically comparing manufacturing and service industries. The findings suggest that the model exhibits variations across different generational cohorts, highlighting the importance of considering generational differences in understanding these relationships. However, the model does not exhibit variations across different types of industries.

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A Model of Thai Consumers’ Behavioral Intention: A Study of Generations X and Y

Cited by 4 publications

References 30 publications

How logistics capabilities offered by retailers influence millennials’ online purchasing attitudes and intentions

How logistics capabilities offered by retailers influence millennials’ online purchasing attitudes and intentions

Gratifications and Credibility Judgment of Online Information for Task Completion – A Comparison of Students and Workers

Examining generational differences in the workplace: narcissism, work centrality, and the impact on employee engagement and discretionary effort

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