Audience perceptions of strong female characters on television

Is it funny because it's not true? Chinese people's perceptions of aggressive female characters in Asian comedies

“…Nevertheless, even though some female participants saw themselves as similar to the characters, few viewed the characters as role models. This finding is similar to that of Oppenheimer, Goodman, et al (2003) that female participants did not seem likely "to emulate the behaviors" (p. 170) of nontraditional characters even if they found them to be likable. One explanation is that those aggressive behaviors did not match participants' social expectations that women should be gentle and polite, or at least not aggressive.…”

“…Oppenheimer, Goodman, et al (2003) examined audience perceptions of strong female characters on television. They had the participants rate the characters on variables like attractiveness, sexuality, and humor using a seven-point scale and found that strong female characters were considered neither attractive nor unattractive.…”

“That’s Not Real India”

“…In the context of audience studies in immigrant communities, portrayals of women in the media have emerged as an important characteristic related to engagement. In Oppenheimer, Adams-Price, Goodman, Codling, and Coker’s (2003) study of audience responses to strong female characters on television, the researchers found that women’s responses to female characters were more positive than men’s responses. Rojas (2004) explored the responses of immigrant and nonimmigrant Latina women to female Latina portrayals on Univision and Telemundo and found that they rejected the philosophies of female empowerment presented in these shows and the concept of Latino unity.…”