Audience Development, kulturelle Bildung, Kulturentwicklungsplanung, Community Building

Mandel, Birgit

doi:10.14361/9783839435618-002

Cited by 2 publications

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“…In this same line, Mandel (2008) defended the concept of cultural mediation, which regards the citizens not only as potential viewers, but also as co-creators of cultural life. In fact, according to Mandel (2008), the objectives of cultural mediation can transcend the scope of culture and focus on broader issues, such as the generation of community, the establishment of communication processes, or, in general, an improvement in quality of life.…”

Section: The Concept Of Audience Developmentmentioning

confidence: 99%

“…However, the degree of implementation and therefore the greater or lesser novelty involved in the development of audiences for different countries varies according to geography. Countries such as the USA or UK have been pondering on this issue for over 15 years (McCarthy and Jinnett, 2001; Rogers, 1998) while for Spain (Colomer, 2013) and other European countries (Mandel, 2008) this issue is, as yet, very new.…”

Section: Introductionmentioning

confidence: 99%

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Audience development: a cross-national comparison

Cuenca-Amigo

Makua

2017

ARLA

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Purpose The purpose of this paper is to review the concept of audience development, analysing differences between a number of countries and identifying common elements that underlie the concept regardless of the context. Design/methodology/approach In addition to the literature review, fieldwork has been conducted in the UK, Denmark, Italy, and Spain applying qualitative methodology. The study has been structured in two phases. The first phase comprised 26 in-depth interviews with European experts in audience development while the second phase consisted of six focus groups with European experts. Findings The paper reveals differences between countries, ranging from the definition of the term audience development to the approach undertaken. Despite this, a number of aspects, independent of the context and considered key to a successful audience development, are identified. These aspects are related to the consideration of the development of audiences as a transversal long-term strategy supported by the top management of the organisation. Originality/value The value provided is twofold. First, thanks to the empirical data used, the paper analyses the socio-cultural aspects that affect the emergence of country-specific approaches to audience development and it individuates general features and ideas that contribute to the better understanding of the concept itself. Second, it is one of the few academic works carried out in Spain on this issue.

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Section: The Concept Of Audience Developmentmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Audience development: a cross-national comparison

Cuenca-Amigo

Makua

2017

ARLA

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Work-related practices of local managers of live music events in Ostwestfalen-Lippe (OWL) and their impact on cultural participation

Flath

Tafreshi

2021

AAM

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PurposeThe purpose of this article is to illuminate the relations of work-related practices of local managers of live music events in Ostwestfalen-Lippe (OWL) and barriers and needs of vulnerable customers (VC) in order to explore possibilities to increase cultural participation of VC.Design/methodology/approachThis article explores work-related practices of managers of live music events in OWL and asks if and to what extent these practices have an influence on the cultural participation of “vulnerable customers” (VC). It combines the findings of two studies: a) an explorative investigation on the work-related self-conceptions of managers of live music events in OWL (Study 1), and b) a sub-project on cultural participation of VC, which is part of the research project “kulturPreis. Increasing cultural participation through innovative and economically sustainable pricing concepts”, funded by the German Federal Ministry of Education and Research (Study 2).FindingsIt can be stated that there is an imbalance of knowledge: while VC tend to have a clear understanding of which barriers are the responsibility of managers of live music events, managers tend to lack knowledge regarding the needs of VC, and regarding the interrelationships between financial and social barriers facing them. Whether this knowledge and understanding can be developed in the future depends on the possibilities of exchanges between managers of live music events, cultural institutions, welfare organisations, political institutions and not least VC.Originality/valueBased on these studies, this article combines different approaches by linking work-related practices of managers of live music events with cultural participation of VC.

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Audience Development, kulturelle Bildung, Kulturentwicklungsplanung, Community Building

Cited by 2 publications

References 0 publications

Audience development: a cross-national comparison

Audience development: a cross-national comparison

Work-related practices of local managers of live music events in Ostwestfalen-Lippe (OWL) and their impact on cultural participation

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