Attitudes towards environmentally friendly products

Cheah, Isaac; Phau, Ian

doi:10.1108/02634501111153674

Cited by 268 publications

(107 citation statements)

References 71 publications

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“…These environmental facets are crucial stages, which affect the green customers' intentions, actions, and behaviors, namely, WEF and ECCB. Thus, this consecutive effect among pro-environmental behavior highlights the prominence and implication of the sequential nature of the green consumer behavior continuum that requires consistency across green behavioral dimensions, and operationalized by several scholars, but not in an integrated manner (Cheah & Phau, 2011;Cornelissen, Pandelaere, Warlop, & Dewitte, 2007;Kautish & Dash, 2017;Kim & Choi, 2005).…”

Section: Managerial Implicationsmentioning

confidence: 96%

Determinants of pro‐environmental behavior and environmentally conscious consumer behavior: An empirical investigation from emerging market

2019

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Given the due importance of environmentally conscious consumer behavior (ECCB) and willingness to be environmentally friendly (WEF), the aim of this paper is to study the relationships between the determinants of pro‐environmental behavior (e.g., perceived behavioral control, environmental knowledge, environmental concern, and perceived environmental consequences), with ECCB and WEF. The proposed theoretical model is grounded in marketing literature, extends the theory of planned behavior, and empirically tested in the Indian market. A survey with questionnaire was administered to gather data from 510 respondents from the state capital of the country. Structural equation modeling was used to test the hypotheses; the results confirm adequate support for the theory of planned behavior and proposed theoretical model. In addition, ECCB found to be significantly influenced by the consumers' environmental knowledge, and perceived environmental consequences, and environmental concern was significantly related to WEF. The study implies that green marketers should direct their marketing efforts towards integrating these four pro‐environmental behavior determinants in order to facilitate the ECCB and WEF for green products. For promoting the ECCB, green marketers should strengthen environmental knowledge and perceived environmental consequences to target consumers, and for augmenting the WEF, they should improve the environment concern among consumers. This study contributes to the mainstream literature by ascertaining the distinctive impact of the four noteworthy determinants of pro‐environmental behavior on ECCB and WEF in emerging markets.

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Section: Managerial Implicationsmentioning

confidence: 96%

Determinants of pro‐environmental behavior and environmentally conscious consumer behavior: An empirical investigation from emerging market

2019

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“…In addition to the collectivism model, the individualism model is often used to investigate environmentally oriented products and the value of eco-behaviors [25]. Individualism may negatively affect environmental attitudes [6,24]. For example, individualists may consider product recycling inconvenient.…”

Section: Cognitive Stagementioning

confidence: 99%

“…Thus, the environmental attitude would be overruled by self-efficacy, the importance of product recycling, convenience, and unexpectedness. Therefore, this study explored the influence of environmental and product attitudes and purchase intention regarding green appliances based on the affective domain in the choice behavior model [6]. This study considered the Belt and Road Initiative (B&RI) countries.…”

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confidence: 99%

Exploring the Consumer Behavior of Intention to Purchase Green Products in Belt and Road Countries: An Empirical Analysis

2018

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This study explored the consumer behavior of intention to purchase green products based on a decision-making model that integrates cognitive attributes, affective attributes, and behavioral intentions in Belt and Road countries. The questionnaires were collected from customers who previously purchased green products; this study distributed the questionnaires at the appliance section of the department stores and collected 227 valid responses. Environmental attitude, product attitude, social influence, and perceived monetary value positively affected purchase intention; among these attributes, product attitude most substantially affected purchase intention. Cognitive values (collective and individual) significantly and positively affected environmental and product attitudes. Regarding individual environmental literacy, objective knowledge did not significantly affect environmental attitude, whereas subjective knowledge positively and significantly affected product attitude. In addition, both environmental awareness and government role (extrinsic motivating attributes) significantly and positively affected environmental and product attitudes for sustainable consumption. Media exposure also exerted a significant positive effect on environmental attitude for reducing, reusing and recycling emissions.This study implied that consumers do not consider green product attributes at all but instead are affected by other attributes, such as cognitive values, individual environmental literacy, price, and brand equity. Thus, the environmental attitude would be overruled by self-efficacy, the importance of product recycling, convenience, and unexpectedness. Therefore, this study explored the influence of environmental and product attitudes and purchase intention regarding green appliances based on the affective domain in the choice behavior model [6]. This study considered the Belt and Road Initiative (B&RI) countries. The Chinese government has promoted this initiative in the hopes of developing new market features.Although the literatures argue that consumers do consider green product attributes [7-9], these considerations are often pushed to the background. This study proposed that there is a trade-off in the evaluation of green product attributes that influences purchasing decisions, e.g., consumers tend to focus on product attributes first followed by green product attributes. To examine this assumption, this study focused on the trade-off between green and other product attributes on purchasing intentions. Specifically, cognitive value, individual environmental literacy and extrinsic motivating attribute are likely to be important predictors of consumer purchasing behavior because they steer the focus to specific product attributes. The aim of this study was to examine our assumption that consumers tend to focus on product attributes first followed by green product attributes and how this relationship depends on one's values. In addition, a few studies have discussed the relationships among environmental knowledge, attitud...

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“…Consent regarding the survey has been taken from the parents of the students who are in the age group of 15-17 years. Although the findings of a convenience sampling approach may limit the generalizability of the study, authors such as Cheah and Phau (2011) and DelVecchio (2000) suggest that students and a young sample are reliable in such studies.…”

Section: Methodsmentioning

confidence: 99%

Modelling the predictors of young consumers' sustainable consumption intention

Joshi

Sangroya

Srivastava

et al. 2019

J of Philanthropy and Mktg

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Sustainable consumption refers to consumers' socially and environmentally responsible consumption practices. The present study is the first to investigate possible individual, behavioural, and situational factors that predict sustainable consumption intention among young consumers in India. A survey was carried out on 325 young consumers. Structural equation modelling was applied to check the extent to which the considered variables predicted sustainable consumption. The results determined drive for environmental responsibility, subjective norm, and attitude towards sustainable consumption as key predictors of consumers' sustainable consumption intention. The paper offers a better understanding of the main predictors of consumers' sustainable consumption intention. Such understanding may enable managers to design effective marketing strategies to encourage sustainable consumption intention and behaviour.

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Attitudes towards environmentally friendly products

Cited by 268 publications

References 71 publications

Determinants of pro‐environmental behavior and environmentally conscious consumer behavior: An empirical investigation from emerging market

Determinants of pro‐environmental behavior and environmentally conscious consumer behavior: An empirical investigation from emerging market

Exploring the Consumer Behavior of Intention to Purchase Green Products in Belt and Road Countries: An Empirical Analysis

Modelling the predictors of young consumers' sustainable consumption intention

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