No abstract

Economic and demographic transitions led by the persistent increase in the per capita income have challenged the environmental conservation drive in most of the developing nations. Therefore, in recent years, policymakers emphasized the need for navigating the harmful impacts of economic growth endeavors on the established ecosystem. In this regard, the widespread usage of renewable energy solutions has helped in restoring the environmental quality in both developed and developing countries. Keeping this in mind, in the present study, we examined the long run and short-run impacts of per capita income, renewable energy, life expectancy, and population density on the ecological footprint in the eight developing countries of South and Southeast Asia from 1990-2015. In the selected nations, these variables appear to be the potential drivers of the ecological footprint. To calculate the common coefficients, we have employed the cross-sectional augmented autoregressive distributed lag (CS-ARDL) approach, as this approach handles the cross-sectional dependency issue efficiently and provides the short-run and long-run coefficients. The long-run results supported the need for low pollution-intense energy resources because the association between per capita income and ecological footprint is found N-shaped. Further, the study established that the increased use of renewable energy has significantly reduced the ecological footprint in the region. However, the increased population density has led to an increase in pollution emissions in these countries. Similarly, the impact of life expectancy on the ecological footprint is found positive but insignificant. Based on the findings, a multipronged policy framework has been designed, so that these nations can attain the objectives of certain sustainable development goals (SDGs).

Purpose The purpose of this study is to examine the functional relationships among terminal and instrumental values, environmental consciousness and behavioral intentions for green products in India in light of the value–attitude–behavior framework. Design/methodology/approach This study adopts a hypo-deductive research design. A conceptual model was developed to relate the terminal and instrumental values to environmental consciousness and behavioral intentions, which are substantiated with a comprehensive literature review. Covariance-based structural equation modeling was used along with Anderson and Gerbing’s two-step research approach to measure the dimensions of the measurement model, as well as the specifications of the structural model. Findings The findings of the research indicate that terminal and instrumental values significantly influence environmental consciousness, and environmental consciousness has a significant influence on behavioral intentions. Instrumental value shows a greater influence on environmental consciousness and behavioral intentions, rather than terminal value. Furthermore, this study discloses that environmental consciousness acts as a partial mediator while establishing a link between instrumental/terminal value and behavioral intentions. Research limitations/implications The present research is based on two distinct forms of human values, namely, terminal values and instrumental values. The study found that consumers who favored instrumental values to terminal values revealed a tendency to frame confused and incoherent judgments on environmental issues. Practical implications The study will help green marketing practitioners understand the important role of values, that is, both terminal and instrumental values, in promoting environmental consciousness and behavioral intentions for green products. The findings of the study will facilitate decision-making processes in relation to marketing for green product consumers in the Indian context. Social implications Values are the guiding forces for human behavior, both socially and individually. Moreover, values have a long-lasting impression on consumers in varied forms. This study will pave the way forward by contributing to the societal understanding of consumer values within the realms of human values for green marketing, green consumerism and sustainable businesses. Originality/value The paper is the first attempt of its kind to explore the relationships among two distinct forms of values that are the foundation of human values, namely, terminal and instrumental values, and their effect on environmental consciousness and behavioral intentions for green products in the Indian market. The paper is unique in understanding factors contributing to green marketing beyond consumer values and differs from previous research in specifying the significance of human values.

Purpose The purpose of this paper is to study the underlying relationships among two distinct forms of consumer values, namely, instrumental and terminal values, fashion consciousness and behavioural intentions in the context of online fashion apparel retail sector. Design/methodology/approach A conceptual model and subsequent measurement scale were developed, grounded on in-depth review of the extensive literature and validated with customers engaged in online shopping of fashion apparels. The model was empirically examined, and a total of 395 responses were gathered from an online survey administered at a northeastern university in India. The model was validated using structural equation modelling, and a two-step approach suggested by Anderson and Gerbing (1988) was used to evaluate the measurement and structural models for the research. Findings The results of the study indicate that instrumental and terminal values significantly affect fashion consciousness, and fashion consciousness has a significant impact on behavioural intentions as well. The research brings out that fashion consciousness acts as a partial mediator between instrumental/terminal values and behavioural intentions. It is noteworthy that compared to terminal values instrumental values display a greater influence on both the variables fashion consciousness and behavioural intentions. Research limitations/implications The conclusion of present research will notably assist the fashion retailers, online marketing researchers and experts understand the importance of terminal and instrumental values in increasing fashion consciousness, leading to strategically design campaigns for promoting and instigate consumers’ positive behavioural intentions in the best interest of the online fashion retail sector. Practical implications The study results provide suggestions for competitive marketing strategies for online fashion companies operating in the emerging markets like India. Originality/value The present study is first of its kind attempt to use Rokeach’s (1973) two-dimensional measure of human values, in order to discover the terminal and instrumental values relationship and their influence on fashion consciousness and behavioural intentions in the online fashion retail industry.