“…Second, is the understanding of the consumers about environmentally-friendly products themselves (D'Souza, Taghian and Khosla, 2007). Previous studies in China, Poland, Egypt and Malaysia have reached similar conclusions that environmental knowledge has a significant relationship with green purchase behaviour (Chan and Lau, 2000; Wahid, Rahbar and Tan, 2011; Mostafa, 2007;Rokicka, 2002).…”