Purpose The purpose of this study is to analyze millennial generation purchase behavior on halal cosmetic products in Indonesia. Design/methodology/approach The research approach used is a quantitative approach with the research method in the form of a survey and the sampling technique using purposive sampling. The respondents in this study are 206 Muslim females of the millennial generation. Structural equation modeling (SEM) with AMOS software is used for analyzing the data of this study. Findings This study found that of the 11 hypotheses tested, 10 of them were accepted: H1, H2, H3, H4, H6, H7, H8, H9, H10 and H11. The accepted hypotheses are the influence of perceived value on trust, brand image on trust, brand image on attitude, religious belief on attitude, halal certification on halal awareness, trust on attitude and halal awareness on attitude. As for trust, attitude toward product, halal awareness affects the intention to purchase halal cosmetics. Moreover, H5 was not accepted, namely, the influence of religious belief on halal awareness. The findings of this study are expected to contribute to the development of marketing theory, specifically related to consumer behavior of halal cosmetic products, as well as the development of the concept of consumer behavior based on demographics, namely, the millennial generation. Originality/value This study is more comprehensive than previous studies, and this study is focused on the millennial generation.

Utilizing endorsers in the advertising industry to promote products is currently on the rise, and employing celebrities as the endorsers is still the marketers’ favorite method. This study aims to analyze the influence of the number of endorsers and the product’s involvement on the consumers’ attitude towards the advertisement and the brand. The research’s approach used a 2x2 factorial experimental design. A total of 120 undergraduate students, who were further divided into 4 groups, were selected as the respondents of this study. The results show the differences in consumer attitudes towards advertisements and the brand, based on the number of endorsers and the product’s involvement. The study also reveals that if there is low involvement with the product, multiple celebrity endorsements will generate a better consumers’ attitude towards it than a single celebrity endorsement. Multiple celebrity endorsements will also generate a better attitude among the consumers towards the brand than a single celebrity endorsement will produce.

The purpose -This research aims to investigate responsible environmental behavior intention of travelers formed upon visiting ecotourism sites in Indonesia. Nowadays, ecotourism has become a popular concept of tourism in Indonesia due to its rich potential of natural and cultural resources. Nevertheless, it is undeniable that not all travelers visiting ecotourism objects demonstrate positive environmental behavior. Several previous studies have already revealed that travelers' behavior may alter after visiting tourism sites. Unfortunately, there has not been much discussion on travelers' positive behavior formed after visiting an ecotourism site. In this research, four variables regarded as significant in shaping responsible environmental behavior intention included destination image, trip quality, perceived value, and satisfaction. Design/Methodology -This research applied a survey method. The research sample consisted of travelers who had visited ecotourism sites in Indonesia, while the number of respondents amounted to 210 travelers. Structural Equation Modeling (SEM) was selected as the technique of analysis. Finding -This research confirmed that five proposed hypotheses were supported. Hence, this study clearly contributes to the development of the theory and concept of ecotourism useful for practitioners associated with ecotourism activities. Originality of the research -Research on ecotourism in developing countries has not been much done. Similarly, the research on ecotourism related to intention to behave environmentally responsible is still not much to investigate, while the ecotorurism activities in Indonesia began in earnest. Therefore, research is expected to contribute ideas and implementation of ecotourism in developing countries.

Purpose This study aims to extract information and analyze the antecedents of Muslims following pilgrimage tours. Data from the Central Bureau of Statistics Indonesia shows that 87.18 per cent of the total population of Indonesia are Muslims. In addition to running the ruling of Islam and the pillars of Faith, Muslims also maintain the religious tourism. The form of religious tourism which is widely followed by the Muslims of Indonesia is to follow a pilgrimage to the tomb of the wali (Guardian), both wali limo and wali songo. Design/methodology/approach This study used a qualitative approach. Data collection was done using in-depth interviews of Muslims in Indonesia who had already attended pilgrimages to wali limo and/or wali songo. Findings The tourists are satisfied and have an intention to revisit the destination, and the interest of the community to follow religious tours is very large, as well as the opportunities to do business in this sector are still wide open. Various motives and benefits of following religious tours, as well as suggestions for improvements for religious tourism destination managers, as well as advice for the government were uncovered. Thus, the results of this study are expected to provide a theoretical contribution related to marketing management in religious tourism and a practical contribution for the managers of religious tourism. Research limitations/implications Further research can be done with a quantitative approach, as well as comparative studies between pilgrimages in Indonesia (developing countries) and pilgrimages in other developing countries or in developed countries can also be conducted. Practical implications For marketing practitioners, the results of this study can be used as a consideration to continue to improve services in the field of religious tourism in the country, given the potential for development is very large. Social implications There is a contribution from this study to the development of marketing science, particularly related to marketing management on religious tourism services. Originality/value This study offers new insight regarding factors influencing Muslims pilgrimage tourism in Indonesia.

Baik organisasi laba maupun nonlaba, keduanya membutuhkan relasi yang baik dengan pelanggan (donatur). Relasi yang terjalin di antara donatur dan organisasi filantropi merupakan kunci untuk meraih keberhasilan dan kelanggengan organisasi. Tujuan dari artikel ini adalah untuk menggali dan menganalisis informasi tentang bentuk-bentuk loyalitas pelanggan/donatur pada organisasi filantropi. Riset ini menggunakan metode penelitian kualitatif, dengan menggunakan teknik pengumpulan data berupa wawancara mendalam (indepth interview) pada para donatur organisasi filantropi. Sebagai pembanding (tri angulasi), maka dilakukan wawancara mendalam juga dengan pakar manajemen pemasaran serta organisasi filantropi. Hasil riset menunjukkan bahwa donatur yang memiliki komitmen relasional yang tinggi, kepercayaan yang besar pada organisasi, dan rasa terima kasih pada organisasi filantropi cenderung memiliki perilaku loyal pada organisasi filantropi di mana mereka selama ini mendonasikan uangnya. Adapun bentuk-bentuk loyalitas yang mereka lakukan antara lain adalah berupa kemauan untuk terus memberikan sumbangan di organisasi filantropi, apabila mendapat rezeki yang lebih banyak maka jumlah donasi yang mereka berikan juga akan ditingkatkan, tidak akan beralih ke organisasi lainnya, rela/berkenan untuk memberikan sumbangan tenaga dan fikiran mereka apabila organisasi membutuhkannya, serta tidak sungkan-sungkan untuk memberikan masukan demi kebaikan dan masa depan organisasi tersebut. Dengan demikian, hasil riset ini mendukung konsep relationship marketing dan konsep loyalitas di organisasi non laba.