Assessment of Trends in the Application of Digital Marketing

Kotane, Inta; Znotiņa, Daina; Hushko, Serhii

doi:10.23856/3303

Cited by 28 publications

(16 citation statements)

References 5 publications

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“…The few studies composed that a lot of consideration has been centered around the huge chances digital advertising, with less consideration on the organizations, are confronting going digital. The studies have investigated the parts of promoting get new implications, and the new promoting correspondence channels offer better approaches for publicizing and new pointers to quantify the impacts ( Kotane et al, 2019 ).…”

Section: Literature Reviewmentioning

confidence: 99%

Approaches Toward Building the Digital Enterprise and Sustainable Economic Development: The Moderating Role of Sustainability

Pei

2022

Front. Psychol.

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Achieving enduring economic development is the biggest challenge of today’s humanity. However, at present, there is a consensus that the digital economy plays a significant role in achieving sustainable economic development. The advancement of the digital enterprise is critical for obtaining socioeconomic stability and growth. In explanation, this study focuses on gaining economic progression through deploying the modern concept of digitalization. The study analyzes the mediating relationship of digital enterprise among e-commerce, digitalization, and digital marketing and their effect on China’s economic development while considering sustainability as a moderating variable. The study has used primary data collection techniques, and the study sample size is 400 respondents. The research has used SmartPLS software to measure the relationship through bootstrapping and algorithms. The study has found significant positive mediation of digital enterprise and moderation of sustainability between digital enterprise and economic development. This study suggests the theoretical and practical implications toward political stability, policymakers, and researcher perspective.

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Section: Literature Reviewmentioning

confidence: 99%

Approaches Toward Building the Digital Enterprise and Sustainable Economic Development: The Moderating Role of Sustainability

Pei

2022

Front. Psychol.

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“…Marketing Assistant (MA) diklasifikasikan menjadi dua katagori, yaitu: informasi pemasaran dan pendampingan ekspor, (Faroque & Takahashi, 2015). Informasi pemasaran internasional, seperti: pameran hasil industri, promosi perdagangan internasional, perjanjian kerjasama perdangangan antar negara; dan pendampingan ekspor yang difasilitasi pemerintah, (Kotane et al, 2019). MA yang diberikan Pemerintah melalui Peraturan Menteri Perdagangan Nomer 83 Tahun 2017, tentang pembinaan terhadap pelaku usaha dengan memberikan fasilitas, informasi peluang pasar, bimbingan teknis, promosi (penyediaan ruang pameran produk ekspor secara fisik atau virtual melalui media elektronik), perijinan di bidang perdagangan, pendampingan dalam hal pengurusan kekayaan intelektual, sertifikat halal, sertifikat mutu barang, jasa atau profesi, dan sertifikat lainnya.…”

Section: Marketing Assistantunclassified

Pengaruh Entrepreneurial Marketing Terhadap Marketing Performance Yang Dimediasi Oleh Marketing Assistant

Purwanto¹,

Perkasa²

2022

JMSAB

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This research was conducted on the garment manufacturing industry in Sukabumi, West Java during the COVID-19 pandemic. The purpose of this study was to examine the effect of Entrepreneurial Marketing (EM) on Marketing Performance (MP) with Marketing Assiatant (MA) as a mediation variable. The data in the study consisted of 235 populations with 149 samples. Data analysis in this study used quantitative methods with the SmartPLS 3.2.9 test tool. MA is government assistance help to maintain the sustainability of the SMEs industries, considering that this sector is also a social safety net.

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“…So, Sceulovs and Lorencs (2017), based on a study of the main characteristics of the digital marketing sector in Latvia and an expert survey, a list of indicators for evaluating the effectiveness of applied digital marketing channels was formed. In turn, Kotane, Znotina, and Hushko (2019) conducted research on key trends in the use of digital marketing tools to identify the most effective strategies for local businesses.…”

Section: Literature Reviewmentioning

confidence: 99%

Study of e-commerce trends based on customer characteristics in Latvia

Babics

Zvirgzdiņa

2022

4th International Conference on Advanced Research Methods and Analytics (CARMA 2022)

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The current topics of e-commerce studies in Latvia are examined and basic directions of research are highlighted. The key trends of e-commerce development processes in the country are analyzed, based on the study of the main characteristics and preferences of e-costumers. The main problems in the development of e-commerce in Latvia and further steps to address them are substantiated. The aim of this article is to investigate trends in Internet commerce in Latvia on the basis of the characteristics of e-customers and to determine the future prospects and ways in which Latvian businesses can take advantage of the opportunities offered by the Internet. Based on the research results, author can note that there is significant e-commerce development potential in Latvia and, in particular, by local businesses, which, however, is practically not used nowadays. Most Latvian businesses have not yet adapted to new aspects. At the same time, users in the country are increasingly active in online shopping. Thus, there is a need for active development of e-commerce in Latvia, which requires further research into the reasons holding companies back from entering the online segment and identifying incentives for its activation.

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Assessment of Trends in the Application of Digital Marketing

Cited by 28 publications

References 5 publications

Approaches Toward Building the Digital Enterprise and Sustainable Economic Development: The Moderating Role of Sustainability

Approaches Toward Building the Digital Enterprise and Sustainable Economic Development: The Moderating Role of Sustainability

Pengaruh Entrepreneurial Marketing Terhadap Marketing Performance Yang Dimediasi Oleh Marketing Assistant

Study of e-commerce trends based on customer characteristics in Latvia

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