Assessment of forms and extent of tourism web promotion in Serbia

Stankov, Uglješa; Ćurčić, Nevena; Dragičević, Vanja

doi:10.2298/ijgi1001057s

Cited by 3 publications

(5 citation statements)

References 2 publications

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“…Cimande Tourism Village website was created on les or meet the standard criteria of a website. Stankov, Ćurčić and Dragićević (2010) explained that there are at least a few things to note in the creation of the website including visibility and ranking of search engines, promotion techniques through the internet, online public relations, and elements of e-mail marketing as well as ranking / order of visitors.…”

Section: Resultsmentioning

confidence: 99%

“…Tourism promotion activities can be done through various media such as print and electronic media. Promotional media that can be used are leaflets, booklets, catalogs, videos, advertisements, newspapers and others (Marpaung and Bahar, 2002) and promotions are one of the four basic elements of marketing on the website (Stankov, Ćurčić and Dragićević, 2010).…”

Section: Promotion Mediamentioning

confidence: 99%

“…The advantage of using electronic media in the form of a website for a travel agent is that they can display images and videos from almost any destination in the world (Stankov, Ćurčić and Dragićević, 2010), the hotel can display the rooms it has, as well as the utilization of the website for promotional activities of a destination, the tour destination manager can display images of all the resources it has.…”

Section: Promotion Mediamentioning

confidence: 99%

“…In promotional media in the form of websites, the basic use and level of use of the destination's official website is a mustnote. In detail, which should be considered more observantly in the form of domain name (adequacy of domain name, adequate TDL, existence of country code), basic year of website site, website type, credibility and functionality of website site (website owner existence, copyright and data quotation, update), quality of content presentation (navigation -menu bar in all website sites, navigation function, quick search and sitemap-, color contrast , availability of foreign languages), visibility and search engine devices, internet promotion techniques (the presence of links, link structure (travel and tourism sectors, non tourism sector, banner presence), online PR (news section, chat, forums, online polling), the presence of email marketing elements, the presence of ratings -based on the number of visitors and the region of the ranking of origin, country) (Stankov, Ćurčić and Dragićević, 2010).…”

Section: Promotion Mediamentioning

confidence: 99%

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E-Tourism as A Promotion Media for Cimande Tourism Village

Sari¹,

Batubara²

2021

eot

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Cimande Tourism Village promotion is done to provide information to potential visitors about the tourism potential in the region. Promotion using the website (e-tourism) is believed to convey information more clearly and widely. This research was conducted in Cimande Tourism Village, in Caringin District, Bogor Regency. Research uses qualitative descriptive methods. The research object is Cimande tourism village website’s with access desawisatacimande.com. The result discover that Cimande tourism village website has a fairly good level of visibility by using search engines namely Google, Yahoo and Bing. Promotional techniques are carried out by linking information related to tourism, namely information about the activities of Cimande Tourism Village itself. Online public relations not yet available. The websites email are available even though they are still minimal in use. The manager has not recorded the visitors so the ranking related to the visitor does not exist. Therefore, the author recommends that managers work together with other institutions to meet human resources needs in order to improving knowledge and skills related to the promotion, especially for websites. In addition, the manager can also ask the relevant institutions to cooperate in the promotion activities of Cimande Tourism Village.

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Section: Resultsmentioning

confidence: 99%

Section: Promotion Mediamentioning

confidence: 99%

Section: Promotion Mediamentioning

confidence: 99%

Section: Promotion Mediamentioning

confidence: 99%

See 2 more Smart Citations

E-Tourism as A Promotion Media for Cimande Tourism Village

Sari¹,

Batubara²

2021

eot

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“…In 2004, growth continued (36 new websites appeared). Then there was slower growth in the next two years, but the expansion started in 2007, and compared to 2006 (32 new websites), the number of new websites was doubled (Stankov et al, 2010). The uptrend in the number of websites that promote the Serbian tourism offer is satisfactory because business entities recognized the importance of promotion using websites with the intention of attracting demand and bringing supply and demand closer together.…”

Section: Theoretical Framework Of Promotion Through Websitementioning

confidence: 99%

Promoting Serbian spas using websites of tourism organizations and specialized hospitals

Jovanović-Tončev¹,

Podovac²

2016

Ekonomski pogledi

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Following the changes in information technology at the end of the 1990s and the beginning of the 2000s and their use for promotional purposes, it may be necessary for the creators of marketing activities in Serbian spas to change their approach to communication with potential customers of their services, irrespective of whether their customers are tourism organizations or specialized hospitals. The aim of this paper is to analyze the origins and ways of managing websites of tourism organizations and specialized hospitals in Serbian spas. The survey into the use of websites as a means of promoting tourism organizations and specialized hospitals in Serbian spas was conducted in the period from 17 September 2015 until 07 November 2015. The results of this survey clearly indicate an insufficient utilization and inadequate updating of website content.

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CASE STUDY: Delegated Distribution: Hotels Should Be Warned! An Example from Croatia

2019

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The penetration of online booking among hotels has been growing steadily. In order to maintain its market position, online travel agencies (OTAs) are offering small and medium hotels, mainly to those which have not yet adopted e-commerce, their own booking engines for websites or as apps to be integrated on hotels' platforms. Hotels are persuaded by cuts in commission, no commissions and other privileges. The implications of such a decision are of crucial importance to hotels in the struggle for tourists. This article presents a new classification of tourism e-distribution which includes this phenomenon named “delegate distribution”, a partnership strategy of OTA-s with hoteliers drawing on a study on the expansion of delegated distribution in Croatia. The key advantages and disadvantages are also listed, along with a comparison with direct and indirect forms of distribution in terms of inference upon other marketing mix elements.

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Assessment of forms and extent of tourism web promotion in Serbia

Cited by 3 publications

References 2 publications

E-Tourism as A Promotion Media for Cimande Tourism Village

E-Tourism as A Promotion Media for Cimande Tourism Village

Promoting Serbian spas using websites of tourism organizations and specialized hospitals

CASE STUDY: Delegated Distribution: Hotels Should Be Warned! An Example from Croatia

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