E-Tourism as A Promotion Media for Cimande Tourism Village

Abstract

Cimande Tourism Village promotion is done to provide information to potential visitors about the tourism potential in the region. Promotion using the website (e-tourism) is believed to convey information more clearly and widely. This research was conducted in Cimande Tourism Village, in Caringin District, Bogor Regency. Research uses qualitative descriptive methods. The research object is Cimande tourism village website’s with access desawisatacimande.com. The result discover that Cimande tourism village website has a fairly good level of visibility by using search engines namely Google, Yahoo and Bing. Promotional techniques are carried out by linking information related to tourism, namely information about the activities of Cimande Tourism Village itself. Online public relations not yet available. The websites email are available even though they are still minimal in use. The manager has not recorded the visitors so the ranking related to the visitor does not exist. Therefore, the author recommends that managers work together with other institutions to meet human resources needs in order to improving knowledge and skills related to the promotion, especially for websites. In addition, the manager can also ask the relevant institutions to cooperate in the promotion activities of Cimande Tourism Village.

Utilitas Ragam Media Digital dan Stuktur Persaingan Pasar antar Desa Wisata di Kawasan Perbukitan Menoreh

“…Promosi dan pemasaran digital menggunakan media sosial meningkatkan brand image, trust, keputusan berkunjung (Susanto, Novianti, Rafdinal, Prawira, & Septyandi, 2020;Wiryokusumo, Wiranatha, & Suryawardani, 2021) dan tingkat kunjungan (Sinaga, Utami, Sibarani, Haryandari, & Buana, 2021;Yulianto & Putri, 2021). Sebaliknya, terdapat sedikit kajian yang menyatakan media digital belum efektif meningkatkan minat kunjungan karena literasi digital yang rendah (Kusuma et al, 2022;Rahmat & Cahyadi, 2019), ditandai konten promosi digital yang belum tepat sasaran (Razak & Novianti, 2022) dan hubungan masyarakat online tidak ada (Sari & Batubara, 2021). Faktor non teknologis dianggap sebagai penyebab rendahnya efektivitas digitalisasi terhadap kunjungan online maupun offline.…”

“…Penggunaan aplikasi berbasis website membantu promosi desa wisata (Aditya & Arini, 2022;DIMA, 2022;Sari & Batubara, 2021;Yulianto & Putri, 2021). Smart tourism technology mempengaruhi perilaku wisatawan dan niat berkunjung (Susanto et al, 2020).…”

Planning Development of Creative Park in JungleFest Bogor

“…Someone will decide to come and visit a place because of the activities that can be done in an area, without it its hard to make people come . Nowadays, people are getting notice to find out all facts and description of destination trough internet [10]. And website, social media and other digital source could help them a lot in become their consideration in deciding in visiting a destination.…”

Model Pemasaran Pada Destinasi Wisata Rural Dan Wisata Urban

“…keahlian blaketing dalam komunikasi dapat digunakan seperti kampanye untuk mendorong orang-orang untuk menjaga area tetap rapi dengan program komunikasi persuasif (Gilbert:1989). Kegiatan pemasaran yang tepat untuk dilakukan bagi wisata rural adalah berupa pemasaran digital (Sari & Batubara, 2021a) hal ini dikarenakan pada saat kegiatan pemasaran melalui media digital dilakukan wisatawan dapat melihat gambaran nyata (Sari & Batubara, 2021b). Hubungan masyarakat (PR) adalah salah satu fungsi pemasaran utama yang penting bagi pariwisata pedesaan.…”