Purwoharjo merupakan suatu kawasan desa yang terletak di daerah Pegunungan Menoreh, Kulon Progo, Yogyakarta. Situasi pandemic COVID-19 membawa dampak bagi keberlanjutan pariwisata di kawasan Desa Purwoharjo. Penurunan jumlah pengunjung dalam dua tahun masa pandemic akibat dari kebijakan PKKM dan PSBB mendorong Wisata Desa Purwoharjo untuk beradaptasi. Pandemi merupakan suatu permasalahan fenomena alam yang perlu dihadapi dengan pendekatan yang adaptif antara manusia dan alam. Melalui empat komponen dalam pendekatan human and ecological well-being, digitalisasi dipilih sebagai langkah alternatif inovasi dari permaslaahan yang ada. Yang mana digitalisasi ini dapat bermanfaat bagi upaya peningkatan nilai produk wisata Desa Purwoharjo dan mempertahankan pariwisata setempat sebagai ecosystem service. Pada proses ini berupaya menggabungkan ide dan pemikiran dari masyarakat pengelola wisata dan kelompok diluar pengelola untuk menciptakan inovasi serta meningkatkan nilai produk wisata setempat. Dengan metode Community-based Tourism (CBT) yang diguakan melibatkan kelompok pengelola desa wisata secara aktif dan juga kelompok lain sebagai fasilitator diharapkan dapat memberikan wawasan dan berinovasi bersama untuk pengembangan desa wisata Purwoharjo. Dengan proses fasilitator pelatihan digitalisasi dengan kelompok- kelompok di luar pengelola wisata.
The rapid development of tourism villages in the Special Region of Yogyakarta, Indonesia, represents the transformation of villages into modern villages. Bejiharjo Village, one of tourism villages in Indonesia, seeks to implement tourism industrialization by improving the village competitive advantages despite the traditional community life. One of the strategies of the tourism village in improving its competitiveness is the implementation of effective Tourism Supply Chain Management (TSCM). Tourism Groups (pokdarwis) of Dewa Bejo have been appointed by Bejiharjo Village Government to manage the village tourism destination by implementing the strategy. However, the implementation faced some obstacles due to the struggle of power involving the tourism groups which compete to obtain control over the management of Goa Pindul Karst Area. The main issues addressed in this research are the way the struggle for power among the groups becomes an obstacle in supply chain management and the possible solutions for such a problem. The ethnographic research employed observations and in-depth interviews with 11 tourism groups and the village government. The findings reveal that the struggle for power among the groups has become the main obstacle in the optimization of tourism supply chain management. The role of the government and the involvement of various parties are needed for addressing and overcoming the struggle for power so that more effective supply chain management can be realized for improving tourism
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