2011 IEEE 35th Annual Computer Software and Applications Conference 2011
DOI: 10.1109/compsac.2011.26
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Assessing Web Site Usability in Retail Electronic Commerce

Abstract: In the increasingly competitive environment of electronic commerce, companies are paying careful attention to Web site design and function to attract and retain both traffic and customers. One key factor that has been shown to increase both is Web site usability. This paper presents and tests a Web site usability research framework derived from prior literature. Fourteen Fortune 500 retail Web sites are examined by 261 potential customers and rated on aspects of usability. Results show that Content and Ease of… Show more

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Cited by 15 publications
(9 citation statements)
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“…The questions comprise efficiency, effectiveness, user satisfaction, learnability, accessibility, navigation, content availability, structure and design and model acceptance. The items as seen in Table V were derived from prior usability studies (Palmer, 2002; Wang and Senecal, 2007; Milis et al , 2008; Broberg, 2011; Downing and Liu, 2011; Theng and Sin, 2012; Lee and Kozar, 2012; Aziz and Kamaludin, 2015) and used to test the usability of the developed AHP-software risk prioritization model.…”
Section: Resultsmentioning
confidence: 99%
See 1 more Smart Citation
“…The questions comprise efficiency, effectiveness, user satisfaction, learnability, accessibility, navigation, content availability, structure and design and model acceptance. The items as seen in Table V were derived from prior usability studies (Palmer, 2002; Wang and Senecal, 2007; Milis et al , 2008; Broberg, 2011; Downing and Liu, 2011; Theng and Sin, 2012; Lee and Kozar, 2012; Aziz and Kamaludin, 2015) and used to test the usability of the developed AHP-software risk prioritization model.…”
Section: Resultsmentioning
confidence: 99%
“…Therefore, questionnaire was developed based on nine attributes to test the usability of the AHP-software risk prioritization model similar to previous studies (Huang et al , 2004; Toledo et al , 2011; Ganguly and Guin, 2013). The usability attributes derived from previous studies (Nielsen, 1993; Palmer, 2002; Zhang and Adipat, 2005; Wang and Senecal, 2007; Downing and Liu, 2011; Lee and Kozar, 2012; Theng and Sin, 2012; Kartika and Surendro, 2016) comprise efficiency, effectiveness, user satisfaction, learnability, accessibility, navigation, content availability, structure and design as independent variable (IV) and model acceptance as dependent variable (DV).…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…SFN3-Responsiveness in processing request. (Seffah et al, 2006;Downing and Liu, 2011; Table 5 presents the derived questionnaire factors associated elements, and references where the items were derived from in formulating the questionnaire instrument. After which data was collected from a few practitioners in educational institution in Malaysia that implements Green practices.…”
Section: Questionnaire Designmentioning
confidence: 99%
“…And the main observation about the usability is that these factors will not differentiate their websites from others. [20] Poorly designed user interface may also cost lives of people. There was an incident of "The Therac-25 Accident" which took life of many people merely because of confusing User Interface.…”
Section: Literature Reviewmentioning
confidence: 99%