Developing a better understanding of the impact of uncertainty on process performance has been recognized as an important research opportunity in service design (Hill, et al., 2002). Within this general research stream, our study focuses on the question of what managers can do to most effectively address operational uncertainty and mitigate its negative effects. To begin to address this question, we report on an exploratory study using a sample of professionals in the financial-services industry who acted as informants on 108 financial-services processes. These professionals were sampled from a population of graduates of a university in the northeastern region of the United States who were employed in the financial-services industry. Based on these processes, we empirically examine the relationship between responses to operational uncertainty and process performance after controlling for customer mix, other uncertainty sources, and process type characteristics. Our findings suggest that process improvement-an uncertainty reduction approach related to the internal functioning of the process-as well as several uncertainty coping approaches are associated with better performing processes. However, uncertainty reduction approaches related to customer involvement with, and demands on, the process are not associated with better performing processes. We discuss the implications of our findings for determining what actions managers can take to reduce the negative performance effects of operational uncertainty and how managers can decide which of these actions to take. We conclude with a discussion of the limitations of our study. † Corresponding author.
150Uncertainty Reduction Approaches
Empowerment is an important and desirable state for employees within business enterprises around the world. Yet, the pursuit of empowerment across national boundaries may vary due to innate diferences within cultures. This may be particularly true with respect to choice of technologies for achieving empowerment. Using an interpretive field study of Fellows within the Japanese MITI and U.S. Department of Commerce Manufacturing Technology Fellowship (MTF) Program, this study suggests that the achievement of empowerment through choice of information technology is matched to cultural context. Specifically, employees of Japanese companies prefer, need, and use media-rich information technologies in their efforts to achieve empowerment. In contrast, employees of American companies prefer, need, and use collaborative information technologies in the pursuit for empowerment. These findings suggest that information technology is used synergistically with cultural attributes in the enhancement of employee empowerment.
In the increasingly competitive environment of electronic commerce, companies are paying careful attention to Web site design and function to attract and retain both traffic and customers. One key factor that has been shown to increase both is Web site usability. This paper presents and tests a Web site usability research framework derived from prior literature. Fourteen Fortune 500 retail Web sites are examined by 261 potential customers and rated on aspects of usability. Results show that Content and Ease of Use are givens with regard to usability, but Identity, Download Delay, Trust Assurance, Made-for-the-medium, Responsiveness and Emotion can all be differentiators.
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