Today’s world is full of technical equipments. Human lifestyle has been changed due to tremendous growth in Internet Users. There are different types of machines like mobile, tablet, laptop, desktop, etc. User Interface is an important concept in case of every machine. Prof. Brain Shackel proposed a paradigm for web-development in which, there is a number of parameters like Usability, Utility, Likability, and Speed. Utility, Usability, and Likability are important while designing a web portal yet without having a good speed, these factors are useless. Now, the effect of these parameters on user’s lifestyles or lives is a big question need to be considered. In this paper, research is carried out to analyze the factors of Shackel’s Acceptability paradigm. Some key factors have been identified for improving the speed of a website. In order to carry out this research a webportal has also been analyzed using GTMetrix Tool. An Extended Paradigm has also been introduced in this direction with five parameters i.e. Usability, likability, Utility and in the core there is speed and security.
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