Assessing the effects of assortment and ambience: a choice experimental approach

Koelemeijer, K.; Oppewal, Harmen

doi:10.1016/s0022-4359(99)00011-1

Cited by 103 publications

(56 citation statements)

References 25 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…For example, consumers often expect more choice, and producers are eager to oblige. By extension, choice provides a criterion for competition among vendors (Koelemeijer and Oppewal 1999). Moreover, not only humans but also animals prefer to have more than fewer choices (Catania 1975;Suzuki 1999;Voss and Homzie 1970).…”

Section: Discussionmentioning

confidence: 99%

Value of freedom to choose encoded by the human brain

Fujiwara

Usui

Park

et al. 2013

Journal of Neurophysiology

View full text Add to dashboard Cite

Humans and animals value the opportunity to choose by preferring alternatives that offer more rather than fewer choices. This preference for choice may arise not only from an increased probability of obtaining preferred outcomes but also from the freedom it provides. We used human neuroimaging to investigate the neural basis of the preference for choice as well as for the items that could be chosen. In each trial, participants chose between two options, a monetary amount option and a “choice option.” The latter consisted of a number that corresponded to the number of everyday items participants would subsequently be able to choose from. We found that the opportunity to choose from a larger number of items was equivalent to greater amounts of money, indicating that participants valued having more choice; moreover, participants varied in the degree to which they valued having the opportunity to choose, with some valuing it more than the increased probability of obtaining preferred items. Neural activations in the mid striatum increased with the value of the opportunity to choose. The same region also coded the value of the items. Conversely, activation in the dorsolateral striatum was not related to the value of the items but was elevated when participants were offered more choices, particularly in those participants who overvalued the opportunity to choose. These data suggest a functional dissociation of value representations within the striatum, with general representations in mid striatum and specific representations of the value of freedom provided by the opportunity to choose in dorsolateral striatum.

show abstract

Section: Discussionmentioning

confidence: 99%

Value of freedom to choose encoded by the human brain

Fujiwara

Usui

Park

et al. 2013

Journal of Neurophysiology

View full text Add to dashboard Cite

show abstract

“…First, large assortments can have advantages, as a large variety of choices increases the likelihood of satisfying diverse consumers and thus caters to individuality and pluralism (Anderson 2006). Accordingly, retailers in the marketplace who offer more choice seem to have a competitive advantage over those who offer less (Arnold, Oum, and Tigert 1983;Bown, Read, and Summers 2003;Craig, Ghosh, and McLafferty 1984;Koelemeijer and Oppewal 1999;Oppewal and Koelemeijer 2005). Second, if negative effects of too much choice are robust and generalizable, one might think that retailers could increase sales by offering less variety.…”

Section: Arguments Against the Choice Overload Hypothesismentioning

confidence: 99%

Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload

Scheibehenne¹,

Greifeneder²,

Todd³

2010

J Consum Res

800

483

View full text Add to dashboard Cite

The choice overload hypothesis states that an increase in the number of options to choose from may lead to adverse consequences such as a decrease in the motivation to choose or the satisfaction with the finally chosen option. A number of studies found strong instances of choice overload in the lab and in the field, but others found no such effects or found that more choices may instead facilitate choice and increase satisfaction. In a meta-analysis of 63 conditions from 50 published and unpublished experiments (N p 5,036), we found a mean effect size of virtually zero but considerable variance between studies. While further analyses indicated several potentially important preconditions for choice overload, no sufficient conditions could be identified. However, some idiosyncratic moderators proposed in single studies may still explain when and why choice overload reliably occurs; we review these studies and identify possible directions for future research.

show abstract

“…Retailers relationship efforts are defined as ''any effort that is actively made by a retailer towards a consumer, that is intended to contribute to the consumer's perceived value above and beyond the core product and/or service efforts received, and that can only be perceived by the consumer after continued exchange with the retailer''. Hutheson and Muthinho [21][22][23][24][25][26][27][28][29][30] found that shoppers used a combination of quality of staff and the occurrence of low prices as the main variables in choosing a store. Salesperson can be seen as the extension of the store image and can play a significant role for repeat purchase and increasing satisfaction.…”

Section: Retailers Attitudementioning

confidence: 99%

Customer Perceptions for Store Attributes: A Study of Unorganized Retail Stores in India

Mishra¹

2014

Bus Eco J

View full text Add to dashboard Cite

The objective of the study is to examine the store attributes for a traditional store in Indian context. The study we will evaluate the relationship between store attributes and customer perceptions in different retail categories in traditional stores. The study is a two staged study with its first stage as a set of qualitative based interviews leading the second stage of designing a structured questionnaire. A total of 240 structured questionnaires were collected to examine the data. Another significant relation which was evolved was the moderating effect on the relationship between distances travelled on the customer perceptions. The results identified typically stress on the positive relation between customer perceptions and store attributes. The relations identified and the recommendations made in the article would help the retailers catering in unorganized markets to meet the customer expectations and hence retain a loyal customer.

show abstract

Assessing the effects of assortment and ambience: a choice experimental approach

Cited by 103 publications

References 25 publications

Value of freedom to choose encoded by the human brain

Value of freedom to choose encoded by the human brain

Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload

Customer Perceptions for Store Attributes: A Study of Unorganized Retail Stores in India

Contact Info

Product

Resources

About