2010
DOI: 10.1086/651235
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Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload

Abstract: The choice overload hypothesis states that an increase in the number of options to choose from may lead to adverse consequences such as a decrease in the motivation to choose or the satisfaction with the finally chosen option. A number of studies found strong instances of choice overload in the lab and in the field, but others found no such effects or found that more choices may instead facilitate choice and increase satisfaction. In a meta-analysis of 63 conditions from 50 published and unpublished experiment… Show more

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Cited by 795 publications
(556 citation statements)
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References 104 publications
(125 reference statements)
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“…Past studies have investigated the negative effects of information overload on consumers (Iyengar and Lepper 2000;Malhotra 1982;Scheibehenne, Greifeneder, and Todd 2010). This research finds more information can drive poor decision quality (Jacoby, Speller, and Kohn 1974) and less satisfied consumer decision making (Lee and Lee 2004).…”
Section: Discussionmentioning
confidence: 95%
“…Past studies have investigated the negative effects of information overload on consumers (Iyengar and Lepper 2000;Malhotra 1982;Scheibehenne, Greifeneder, and Todd 2010). This research finds more information can drive poor decision quality (Jacoby, Speller, and Kohn 1974) and less satisfied consumer decision making (Lee and Lee 2004).…”
Section: Discussionmentioning
confidence: 95%
“…In many countries across the world, people enjoy an everincreasing variety of different foods readily available in grocery stores and restaurants (Scheibehenne, Greifeneder, & Todd, 2010). While such large assortments provide the necessary prerequisites for a diverse diet, they also bring the risk of overconsumption, particularly if the variety stems from energy-dense foods (Foote et al, 2004).…”
Section: Discussionmentioning
confidence: 99%
“…Similarly, most studies on choice effects included alternatives of positive valence (e.g., consumer electronics in Brehm, 1956; see also Scheibehenne, Greifeneder, & Todd, 2010;Tversky & Kahneman, 1981). The only exception is a study by Shultz et al (1999), where participants were asked to choose between two posters that were judged as less desirable than average among a total of eight posters.…”
Section: Accepted Manuscriptmentioning
confidence: 99%