Assessing generalizability of scales used in cross-national research

A new measure of brand personality

“…In other words, ideally, a GC should be high but smaller than one. Sharma and Weathers (2003) suggest .90 as the optimum GC level and find GCs close to that value, among others, for a 17-item scale measuring Consumer Ethnocentrism. The GCs for our brand personality factors range from .70 to .91.…”

“…We based the G study on Sharma and Weathers (2003). G theory provides information on how the total variance of the items can be assigned to different sources of variance, some of which are desirable (individuals and countries) and others of which are undesirable (error and cross-cultural item bias).…”

Methodological issues in cross-cultural research: An overview and recommendations

“…The applications of G theory in the marketing literature are also scarce. Sharma and Weathers 50 were one of the fi rst to use G theory to assess the cross-national applicability of a scale. More recently, Durvasula et al 51 extended this work and offered a procedure for conducting this analysis.…”

Is there a universal instrument for measuring interactive information retrieval?

“…However, a strategic and rigorous process was followed in the development and construction of the original instrument [8,9] as prescribed by [4,12] and as exemplified by [1,3,15] . Another explanation may be the timeline system itself.…”