Methodological issues in cross-cultural research: An overview and recommendations

Buil, Isabel; Chernatony, Leslie de; Martı́nez, Eva

doi:10.1057/jt.2012.18

Cited by 76 publications

(56 citation statements)

References 44 publications

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“…Both of these factors may have affected the performance of this group relative to the other experimental groups—although it is also worth noting that it would likely be impossible to recruit university‐level educated sample in rural Ghana. Similar issues relating to the difficulty of matching samples across different cultures are common in the cultural literature (Buil, De Chernatony, & Martínez, ). A second possible methodological concern relates to the test language.…”

Section: Discussionmentioning

confidence: 83%

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Cross‐cultural differences in eyewitness memory reports

Anakwah

Horselenberg

Hope³

et al. 2020

Applied Cognitive Psychology

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Summary Increasingly, investigators conduct interviews with eyewitnesses from different cultures. The culture in which people have been socialised can impact the way they encode, remember, and report information about their experiences. We examined whether eyewitness memory reports of mock witnesses from collectivistic (sub‐Saharan Africa) and individualistic (Northern Europe) cultures differed regarding quantity and quality of central and background details reported. Mock witnesses (total N = 200) from rural Ghana, urban Ghana, and the Netherlands were shown stimuli scenes of crimes in Dutch and Ghanaian settings and provided free and cued recalls. Individualistic culture mock witnesses reported the most details, irrespective of detail type. For each cultural group, mock witnesses reported more correct central details when crime was witnessed in their own native setting than a non‐native setting, though for different recall domains. The findings provide insight for legal and investigative professionals as well as immigration officials eliciting memory reports in cross‐cultural contexts.

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Section: Discussionmentioning

confidence: 83%

“…Similar issues relating to the difficulty of matching samples across different cultures are common in the cultural literature (Buil, De Chernatony, & Martínez, 2012). A second possible methodological concern relates to the test language.…”

Section: Discussionmentioning

confidence: 90%

Cross‐cultural differences in eyewitness memory reports

Anakwah

Horselenberg

Hope³

et al. 2020

Applied Cognitive Psychology

View full text Add to dashboard Cite

show abstract

“…To avoid interviewer bias (especially with regard to accent difficulties), interviewers whose native language was one of the languages used in the questionnaire were employed (Buil, de Chernatony, & Martinez, ). Data were gathered through personal interviews with foreign tourists conducted at central locations (e.g., airports, ports, hotels) over a six‐week period, with each interview lasting for approximately 10 minutes.…”

Section: Methodsmentioning

confidence: 99%

Drivers and Outcomes of Green Tourist Attitudes and Behavior: Sociodemographic Moderating Effects

Leonidou

Coudounaris

Kvasova³

et al. 2015

Psychology and Marketing

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This article reports the findings of a study, conducted among 234 foreign tourists who visited Cyprus, that aimed to identify the drivers and outcomes of eco-friendly attitudes and behavior. Using structural equation modeling, the authors confirmed that deontological status, law obedience, and political action of tourists positively influence the adoption of an environmentally friendly attitude. In turn, these effects are conducive to eco-friendly behavior, which ultimately enhances tourist satisfaction. Certain sociodemographic characteristics of tourists-namely, gender, age, education, and income-had a moderating effect on the link between deontological status, law obedience, and political action on the one hand and eco-friendly attitudes on the other hand. Tourist nationality also had a control effect on tourist eco-friendly attitudes.

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“…When undertaking cross cultural comparisons, sampling is crucial, not only determining which nations to sample, but which groups to sample within each nation (Buil et al, 2012).…”

Section: National Culturementioning

confidence: 99%

“…Bourdieu (1984) has shown that symbolic motivation varies significantly as a function of socio demography within a nation: even within a culture symbols signify different things to different social groups. Accordingly, in cross-cultural analysis sampling is crucial: not only consideration of where to sample but who to sample; random sampling is of little use in cross cultural work as it mixes cultural (horizontal) and social (vertical) motivation (Buil et al, 2012). Hofstede (1984) shows for example how the PDI index for low income groups in low PDI nations, is similar to those exhibited by the more affluent in high PDI nations; the indices only work comparatively at a collective national level.…”

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confidence: 99%

The symbolism of ‘eco cars’ across national cultures: Potential implications for policy formulation and transfer

Pojani

Thoreau

Ashmore

et al. 2018

Transportation Research Part D: Transport and Environment

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Transport choices are not merely practical decisions but steeped in cultural and societal perceptions. Understanding these latent drivers of behaviour will allow countries to develop and import policies to more successfully promote sustainable transport. Transport symbolism-what people believe their ownership or use of a mode connotes to others about their societal positionhas been shown to be one such, non-trivial, hidden motivator. In the case of hybrid and electric cars ('eco cars'), studies have demonstrated how their symbolic value varies within a society among different social groups. As yet, however, there has been scant research into comparing how the symbolism of a mode varies across national cultures, horizontally, between individuals with similar socio-demographic characteristics. Through qualitative thematic analysis, this study utilises two of Hofstede's cross-cultural indices-power differential and individualism versus collectivism-to develop and strengthen theory on how the differing symbolism of eco cars currently varies between four cultural clusters-Anglo, Nordic, Confucian and South Asian. It also deliberates how observed symbolic qualitative differences may influence an individual or group choice to procure eco cars. Finally, it discusses how policy development, transfer and marketing, within the context of eco cars, may need to be modified by national governments, in the Confucian and South Asian cultures, so as to encourage uptake and modal shift.

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Methodological issues in cross-cultural research: An overview and recommendations

Cited by 76 publications

References 44 publications

Cross‐cultural differences in eyewitness memory reports

Cross‐cultural differences in eyewitness memory reports

Drivers and Outcomes of Green Tourist Attitudes and Behavior: Sociodemographic Moderating Effects

The symbolism of ‘eco cars’ across national cultures: Potential implications for policy formulation and transfer

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