Assessing destination image: An online marketing approach and the case of TripAdvisor

Kladou, Stella; Mavragani, Eleni

doi:10.1016/j.jdmm.2015.04.003

Cited by 213 publications

(160 citation statements)

References 30 publications

(35 reference statements)

Supporting

Mentioning

129

Contrasting

Unclassified

Order By: Relevance

“…Thus, thanks to social media, the cognitive and affective images largely and directly influence the overall perceived image of the destination. This finding enriches the knowledge about the influences of the official websites and social media on the destination image formation process since up to this date literature focused in the overall impact of the information platforms (Kladou & Mavragani, 2015;Költringer & Dickinger, 2015;Llodra-Riera et al, 2015;Lyu, 2016) without resorting to contrast the different influence in the image formation process when said platforms are managed by the DMO.…”

Section: Discussionsupporting

confidence: 54%

“…In the literature, several authors suggest that user generated content is mainly originated from cognitive reasons (Kladou & Mavragani, 2015;Tseng, Wu, Morrison, Zhang, & Chen, 2015). In addition, this content also targets and affects the senses and feelings of the users (Xiong, Hashim, & Murph, 2015).…”

Section: Social Media and Official Websites Relevance In Destination mentioning

confidence: 99%

“…However, official online websites need a better and improved management (Del VastoTerrientes, Fernández-Cavia, Huertas, Moreno, & Valls, 2015). Also, the impact of social media on the destination image has not been thoroughly analyzed (Kladou & Mavragani, 2015;Költringer & Dickinger, 2015;Mariani, Di Felice, & Mura, 2016;Munar & Jacobsen, 2014). In addition, only a few studies have focused on the influence of different online information sources on distant destination image (Marlow & Dabbish, 2014).…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Destination Image on the DMO's Platforms: Official Website and Social Media

Molinillo

Liébana‐Cabanillas

Anaya‐Sánchez

2017

TMS

View full text Add to dashboard Cite

Tourists usually configure and develop ideas about possible destinations based on information previously gathered from both social media and the official web of the destination management organization (DMO). In spite of the relevance of said information sources, there have not been many studies evaluating how these different sources influence the destination image. This research proposes a model intended to explain the image creation process of a destination taking into account both the DMO's online platforms and the perceived psychological distance. The proposed model is tested with an empirical study including a questionnaire which collects data from 264 participants. The validity of the model is reviewed through PLS analysis. Results show that the psychological distance does not influence the overall destination image. In addition, the overall destination image can be estimated to a larger extent when tourists approach social media as their main source of information. Implications and conclusions are discussed.Keywords: Destination image, psychological distance, tourism website, social media, DMO. ResumenLos turistas se forman una imagen del destino teniendo en cuenta la información recibida a través de canales como los medios sociales y la web oficial de la Organización Gestora del Destino (OGD). A pesar de la relevancia de estos canales pocos trabajos han analizado las posibles diferencias en su influencia en la formación de la imagen. Adicionalmente, el efecto de la distancia psicológica en el proceso de construcción de la imagen del destino no ha sido suficientemente evaluado en un contexto online. En esta investigación se propone un modelo para explicar la formación de la imagen del destino en función de la fuente de información online empleada y de la distancia psicológica percibida. El modelo propuesto es contrastado con un estudio empírico con 264 encuestados, mediante un análisis PLS. Los resultados muestran que la distancia psicológica no influye en la imagen global del destino. Además, la imagen global del destino puede estimarse en mayor medida cuando los turistas abordan los medios sociales como su principal fuente de información. Se discuten las implicaciones y las conclusiones.Palabras clave: Imagen del destino, distancia psicológica, sitio web oficial de turismo, medios sociales, OGD.

show abstract

Section: Discussionsupporting

confidence: 54%

Section: Social Media and Official Websites Relevance In Destination mentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Destination Image on the DMO's Platforms: Official Website and Social Media

Molinillo

Liébana‐Cabanillas

Anaya‐Sánchez

2017

TMS

View full text Add to dashboard Cite

show abstract

“…It is important for any destination to recognize both its strengths and weaknesses (Kladou & Mavragani, 2015). For Charleston, a heritage city, its main street is today very much a strength, the city's 'crown jewel'.…”

Section: Resultsmentioning

confidence: 99%

Keeping it fresh: Revisiting an historic tourist city's streetscape improvement project

Litvin

Rosene

2018

Journal of Destination Marketing & Management

View full text Add to dashboard Cite

“…Social media (Xiang & Gretzel, 2010;Hvass & Munar, 2012;Ayeh, Au & Law, 2013;Oliveira & Panyik, 2015), mobile applications (Kwon, Bae & Blum, 2013;Scolari & Fernández-Cavia, 2014;Lamsfus, Wang, Alzua & Xiang, 2014), photograph and video sharing platforms (Lim, Chung & Weaver, 2012;Stepchenkova & Zhan, 2013;Kahn, 2014) and recommendation sites (Kladou & Mavragani, 2015) are now powerful tools for contacting potential visitors, conveying information, and communicating destination brands.…”

Section: The Internet As a Communication Channel For Destinationsmentioning

confidence: 99%

Comunicación y branding en los sitios web nacionales de turismo

Cavia

Castro

2015

Cuadernos.info

View full text Add to dashboard Cite

Los sitios web oficiales son herramientas básicas para la difusión de la imagen de los destinos y para la promoción de sus marcas. Las Organizaciones Nacionales de Turismo conocen la importancia de crear, gestionar y actualizar un sitio web oficial para comunicarse con sus visitantes reales y potenciales. Este artículo presenta un análisis de la calidad de los sitios web turísticos oficiales de cinco países –España, Brasil, Argentina, Chile y China–, mediante la aplicación del Índice de Calidad Web. Los resultados muestran que el sitio web turístico oficial de mayor calidad es el de España, seguido del de Argentina, Chile, Brasil y China. El estudio revela también que los sitios web turísticos nacionales necesitan mejorar especialmente en lo que respecta a interactividad, capacidad persuasiva y comercialización.

show abstract

Assessing destination image: An online marketing approach and the case of TripAdvisor

Cited by 213 publications

References 30 publications

Destination Image on the DMO's Platforms: Official Website and Social Media

Destination Image on the DMO's Platforms: Official Website and Social Media

Keeping it fresh: Revisiting an historic tourist city's streetscape improvement project

Comunicación y branding en los sitios web nacionales de turismo

Contact Info

Product

Resources

About