Art Museums and the Global Tourist: Experience Centers in Experience scapes

Abstract

Art museums are playing an important role is attracting cultural tourists to global cities and regions. Traditionally, art museums were primarily known for their didactic role. In a post-avant-garde era however museums are more focused on appealing to a broader clientele that want art to be novel and entertaining. Art museums have also come to play a greater role in gentrification projects and cultural precincts. This is because they are ideally suited for tourist-centric environments that offer a variety of immersive sensory experiences, and combine museums (often designed by star-architects), international hotels, restaurants, high-end shopping zones, and other leisure platforms. These "experiencescapes" include Port Maravilha urban waterfront development in Rio de Janiero, the Shanghai Bund, and the Broad project in Los Angeles. The Museum of Old and New Art in Hobart Australia is a boutique player in the global market for experiencescapes. It is smaller than many of its competitors and is situated in a remote part of the world, yet it has made an important contribution to Tasmania's tourism industry.

Museum experience and satisfaction: moderating role of visiting frequency

“…Museum tourism (MT) creates value for society by promoting education, recreation and cross-cultural understanding among people (Calinao and Lin, 2017; International Council of Museums, 2010; Pennings, 2015). Trinh and Ryan (2016) cited a number of reasons why cultural heritage tourism sites, such as museums, are important components of tourism.…”

Measuring the relationship between museum attributes and visitors: An application of topic model on museum online reviews

“…Museum tourism is a crucial component of cultural tourism and provides visitors with an opportunity to learn about the cultural and historical aspects of a city [ 1 ]. Museums contribute to society by providing education, entertainment, and recreation [ 2 , 3 ]. In 2022, the International Council of Museums redefined museums as "a non-profit, permanent institution at the service of society that explores, collects, conserves, interprets, and exhibits tangible and intangible heritage [ 4 ]".…”