“…Specifically, the subliminal activation of stereotypic traits increased the accessibility of age stereotype traits, and the backward counting “memory” task might have activated more negative representations of aging through stereotype threat. Previous research has shown that numerical and memory performance are domains in which older people are vulnerable to stereotype threat (Abrams et al., ; Hehman & Bugental, ; Hess, Hinson, & Statham, ; Swift, Lamont, & Abrams, ). Interestingly, however, engaging in the potential threatening task did not seem to have an effect if older people had first been primed with positive stereotypes.…”