Are lodging customers ready to go green? An examination of attitudes, demographics, and eco-friendly intentions

Han, Heesup; Hsu, Li Tzang; Lee, Jin Soo; Sheu, Chwen

doi:10.1016/j.ijhm.2010.07.008

Cited by 470 publications

(516 citation statements)

References 55 publications

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“…Thus, ecotourism, sustainable tourism or alike concepts began to be promoted both in theory and in practice. This is understandable from our perspective due to how clients perceive these kinds of activities, and as several authors [6][7][8][9][10] underlined, CSR activities related to environmental protection are among the most appreciated CSR initiatives, with existing willingness from tourists to pay extra for tourism services that are environmentally conscious.…”

Section: Csr In Tourismmentioning

confidence: 99%

Perceptions of Future Employees toward CSR Environmental Practices in Tourism

et al. 2017

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Abstract:Corporate social responsibility (CSR) in tourism, with its central evironmental dimension, represents an important component for the sustainable growth of the tourism industry. The related CSR education could prove a major factor for future professional performance in this field of activity. Thus, this article is aimed at identifying the perceptions of current business students about CSR (students from study programs dedicated to business administration in tourism) and the importance they attribute to CSR environmental practices, mainly from their perspective as future employees in the tourism industry. We elaborated a research methodology based on the Ecolabelling principles, designed by the European Union in 2009. Our findings revealed that business tourism students assign more importance to several specific CSR environmental practices and that the importance of these CSR practices is statistically significant (we determined this significance by using the Friedman, Paired-Samples t-, ANOVA, Kruskal-Wallis and Bartlett sphericity statistical tests). The elaborated research methodology proved to be statistically highly reliable. Results also show the differences regarding the CSR practices preferred by various categories of students according to their study levels and gender. Our results pointed out that our third-year bachelor students showed a higher interest in CSR practices related to their professional training, while students from the master level degree attached more importance to CSR practices related to the environment. We also confirmed conclusions of previous studies that female respondents attach more importance to environmental issues than male respondents. Thus, we can state that a higher level of education is a key factor that supports CSR development in practice. Also, a significant conclusion of our research is related to the academic curricula for business faculties which must incorporate solid CSR and business ethics-dedicated courses and offer the needed support for the development of thematic projects about CSR Environmental practices in hotels.

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Section: Csr In Tourismmentioning

confidence: 99%

Perceptions of Future Employees toward CSR Environmental Practices in Tourism

et al. 2017

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“…For example, environmentally friendly tourists are ready to pay more for green hotels and engage in water/energy conservation, waste reduction, and recycling (Han, Hsu, Lee, & Sheu, 2011). In an attempt to understand how green behavior can be encouraged, over the last 40 years scholars have been exploring the drivers of pro-environmental action.…”

Section: Introductionmentioning

confidence: 99%

The Big Five personality traits as antecedents of eco-friendly tourist behavior

Kvasova

2015

Personality and Individual Differences

133

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a b s t r a c tThis article reports the findings of a study, conducted among 227 foreign tourists who visited Cyprus, that aimed to identify the relationships between the Big Five personality dimensions and tourists' environmentalism. Structural equation modeling revealed that Agreeableness, Conscientiousness, Extraversion, and Neuroticism are positively associated with pro-environmental tourist behavior. In contrast, no significant relationship was observed between Openness and ecological action.

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“…Moreover, several studies have found a positive relationship between consumers' environmental concerns and their subsequent environmentally-friendly behavior (e.g., [13,22,23]). However, although some studies have focused on ecological initiatives within the hospitality industry [24][25][26][27][28], few have specifically examined environmental issues in the restaurant industry [13], especially the investigation of consumers' perspectives of green restaurants. However, to our knowledge, the relationships between personal values and intention towards green restaurant remain untouched in the literature.…”

Section: Introductionmentioning

confidence: 99%

The Influence of Green Restaurant Decision Formation Using the VAB Model: The Effect of Environmental Concerns upon Intent to Visit

Teng

Huang

2014

Sustainability

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Abstract:The study investigates consumers' intent to patron green restaurants by application of the Value-Attitude-Behavior model. The present study examines the interrelationships among consumers' values, attitudes, and environmental concerns, and explores how they relate to their intentions to visit green restaurants in Taiwan. Data were gathered by face-to-face surveys, conducted by trained interviewers in a variety of locations, including at train stations, supermarkets, department stores, shopping malls, and adult education classes to obtain data from a representative demographic profile. The findings of this study suggest that the personal values and general attitudes positively affect consumers' intentions to visit a green restaurant. Additionally, the results found personal values and environmental concern have significant influence on the attitude toward green restaurants. Managerial implications and future directions of these findings were also discussed.

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Are lodging customers ready to go green? An examination of attitudes, demographics, and eco-friendly intentions

Cited by 470 publications

References 55 publications

Perceptions of Future Employees toward CSR Environmental Practices in Tourism

Perceptions of Future Employees toward CSR Environmental Practices in Tourism

The Big Five personality traits as antecedents of eco-friendly tourist behavior

The Influence of Green Restaurant Decision Formation Using the VAB Model: The Effect of Environmental Concerns upon Intent to Visit

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