Are Consumers Always Greener on the Other Side of the Fence? Factors That Influence Green Purchase Intentions – The Context of Croatian and Swedish Consumers

Dropulić, Branka; Krupka, Zoran

doi:10.22598/mt/2020.32.spec-issue.99

Cited by 13 publications

(10 citation statements)

References 20 publications

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“…Unless the systems can deliver high-quality products, marketing is nothing more than an aspiration. Therefore, the role of product availability in attracting consumer demand is critical [ 24 , 25 , 26 ]. S-5 admits that their store would have better sales performance if they had a better location and logistics system.…”

Section: Discussionmentioning

confidence: 99%

Innovative Strategies to Fuel Organic Food Business Growth: A Qualitative Research

Chen

Liu

Wang

et al. 2022

IJERPH

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This study aimed to identify the factors affecting consumer behavior and customer loyalty toward organic food. Whether consumers seek organic food for a healthy body or more as food for thought continues to be debated. However, since consumers’ purchase habits are based on their honest life experiences, which shape the building of a brand, this study reviewed the extant literature to understand the factors influencing the purchasing behavior for organic food. The follow-up problems highlighted in the research are related to organic business marketing strategy. Based on our methodology, we conducted semi-structured interviews to gain themes for qualitative research. The study found that availability, variety, and taste were the top three factors affecting consumers’ purchase decisions; surprisingly, neither price nor health-consciousness was the first concern. Using market-led innovation as an innovative lens to understand customer loyalty, this research highlights sustainable and advantageous business practices in the organic food market to enrich the literature on organic food purchasing behavior from multiple stakeholders.

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Section: Discussionmentioning

confidence: 99%

Innovative Strategies to Fuel Organic Food Business Growth: A Qualitative Research

Chen

Liu

Wang

et al. 2022

IJERPH

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“…Currently, the concern for the care of natural resources with regard to human activities has highlighted the problems of protecting the environment. As a consequence, the demand for green products has increased [18,19]. In previous studies, the words green products, sustainable, eco-friendly, and environmentally friendly have been used as synonyms to attract consumers to green marketing.…”

Section: Theoretical Model and Hypothesis Development 21 Green Productsmentioning

confidence: 99%

“…In previous studies, the words green products, sustainable, eco-friendly, and environmentally friendly have been used as synonyms to attract consumers to green marketing. Similarly, green products are considered to be less toxic and more durable because they are produced from recycled materials through more environmentally friendly processes [18,20]. Furthermore, it has been shown that consumers who prefer to buy environmentally friendly products are more concerned about the damage done to the environment, as compared to those who buy non-environmentally friendly products [21].…”

Section: Theoretical Model and Hypothesis Development 21 Green Productsmentioning

confidence: 99%

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Predictive Sustainability Model Based on the Theory of Planned Behavior Incorporating Ecological Conscience and Moral Obligation

et al. 2021

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Recent studies have highlighted the importance of research on consumers’ green behavior in emerging markets. This study aims to determine the variables of the theory of planned behavior (TPB) that influence green purchasing intentions in Mexico. Into the model, we incorporated ecological conscience, moral obligation, and willingness to pay as additional variables. A sample of 300 consumers was obtained through an online survey and data were analyzed statistically using partial least squares structural equation modeling (PLS-SEM). The results revealed that perceived purchase control, ecological conscience, and moral obligation directly influence purchase intention. The study contributes to the current literature by strengthening the existing knowledge about the factors that influence the purchasing behavior of green products in emerging countries.

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“…De acordo com Silva et al (2020) os consumidores afirmam preferir produtos com padrões ambientalmente superiores, mas os fatores que permeiam a disposição em pagar por estes atributos ainda não estão esclarecidos. Pesquisas também sugerem a existência de uma disruptura entre a intenção e o comportamento de compra consciente (Dropulić & Krupka, 2020).…”

Section: Introductionunclassified

Intenções Comportamentais De Jovens Universitários Em Relação À Compra Consciente

Filho¹,

Filho²,

Filho³

2022

DOn

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O objetivo desta pesquisa consiste em identificar as intenções comportamentais de jovens universitários em relação à compra consciente. Para tanto se empreendeu uma investigação quantitativa, utilizando-se de questionário estruturado. Os dados foram tratados por meio de estatística descritiva, teste de diferença de médias e análise de correspondência múltipla. Os resultados apontaram que o gênero está diretamente associado à intenção comportamental de compra consciente dos participantes, havendo nesta variável prevalência de mulheres com perfil mais sustentável, ao passo que o quesito idade não se ligou significativamente com nenhuma variável investigada. Não foi evidenciado vinculação entre a renda e os aspectos socioambientais determinantes à decisão de compra. Por fim, a orientação política dos respondentes se associou a variáveis relacionadas ao entendimento do consumidor sobre suas próprias atitudes e percepções individuais. Os achados deste estudo contribuem para melhorar a compreensão dos fatores que compõem a intenção de compra de jovens consumidores, fornecendo insights aos profissionais de marketing, para formulação de estratégias comerciais mais adequadas a este segmento.

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Are Consumers Always Greener on the Other Side of the Fence? Factors That Influence Green Purchase Intentions – The Context of Croatian and Swedish Consumers

Cited by 13 publications

References 20 publications

Innovative Strategies to Fuel Organic Food Business Growth: A Qualitative Research

Innovative Strategies to Fuel Organic Food Business Growth: A Qualitative Research

Predictive Sustainability Model Based on the Theory of Planned Behavior Incorporating Ecological Conscience and Moral Obligation

Intenções Comportamentais De Jovens Universitários Em Relação À Compra Consciente

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