Application of quality function deployment for the development of sulam tumpar motif design

Abstract

Regional crafts from East Kalimantan Province is a special embroidery, that’s call sulam tumpar. Sulam tumpar is a decoration made on cloth or other materials with sewing needles and thread. Craft originating from the Dayak tribe in the East Kalimantan Province has a variety of patterns with bright colors. The problem in this research is how to develop a new motif of sulam tumpar by not leaving the local wisdom characteristic in its design in order to raise the name of this East Kalimantan craft in national and international. The purpose of developing this sulam tumpar motif is to design and develop a new motif that can be applied to all handicraft products, including fashion products for men and women. The results of this research activity are contributing new ideas in the development of the sulam tumpar motif in accordance with customer desires using the Quality Function Deployment (QFD) method, which is a blend of modern and traditional concepts followed by unisex motif designs and universal designs.