Application of Digital Marketing Innovation Technology to Improve Service Promotion Efficiency

Abstract

The current development of the digital economy determines the relevance of digital marketing as an innovative technology of service promotion. The research features a set of marketing tools used by NST company to promote services. The research objective was to develop recommendations for the implementation of digital marketing technology in the company. The study used methods of economic and comparative analysis. The authors analyzed the advantages and disadvantages of the traditional marketing tools used by NST and proposed tools of digital marketing, such as website development, SEO-optimization, contextual advertising, and the project of a new business card with a QR-code. A combined use of various digital marketing tools gives a much greater effect, thus attracting more customers and improving the efficiency of the company. The recommendations can be successfully used by other organizations wishing to promote their production and services in the modern market.