2016
DOI: 10.1504/ijpd.2016.10004447
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Apparel product development: an overview of existing models

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Cited by 3 publications
(15 citation statements)
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“…New product development concerns several areas for improvements such as the development time of a new product and the easiness with which it can be industrialized [19]. Moreover, communication covers a fundamental role in this phase since new product development concerns multiple business areas and suppliers which are involved in the development and industrialization phases [20]. As stated in [21], many fashion brands move from the traditional original equipment manufacturing (OEM) strategy to the original design manufacturing (ODM) strategy.…”
Section: Literature Reviewmentioning
confidence: 99%
“…New product development concerns several areas for improvements such as the development time of a new product and the easiness with which it can be industrialized [19]. Moreover, communication covers a fundamental role in this phase since new product development concerns multiple business areas and suppliers which are involved in the development and industrialization phases [20]. As stated in [21], many fashion brands move from the traditional original equipment manufacturing (OEM) strategy to the original design manufacturing (ODM) strategy.…”
Section: Literature Reviewmentioning
confidence: 99%
“…However, retailers have introduced a number of phases within seasons, each lasting on average 8-12weeks, due to the influence of fast fashion and rising consumer demands (Tyler, Heeley, & Bhamra, 2006). Owing to its connections with the seasons, the product-development lead times for fashion are very tight and strictly applied as the annual calendar and the weather changes (Lanarolle, Seram, & Nanayakkara, 2016).…”
Section: Speedmentioning
confidence: 99%
“…FPD is recognised as a key element for ensuring the long-term success and sustainability of businesses involved in fashion. Constantly re-evaluating the strategy and tactics of product development is deemed to be crucial for creating more 'on-point' products (Lanarolle et al, 2016). However, the process varies depending on the type and size of business, product type, and business objectives.…”
Section: The Fashion Product Development Process Within Industrymentioning
confidence: 99%
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