“…Other authors speak of powerful myths surrounding public views on nuclear weapons (Wilson, 2014) and cultural inertia that makes deep changes to the general perceptions of the value of nuclear weapons difficult (Harrington de Santana, 2009; Ritchie, 2010, 2013). On the other hand, scholars have demonstrated that the global nuclear order and the relevant norms, rules, beliefs, and attitudes are in a permanent state of flux, being contested by discourses, practices, and behaviours of states, NGOs and international institutions (Herzog et al, 2021; Lantis, 2018; Müller & Wunderlich, 2013, 2018; Rublee & Cohen, 2018; Smetana & O'Mahoney, 2022). Even Tannenwald herself recently proposed that the ‘nuclear taboo’ has been gradually losing its normative grip (Tannenwald, 2018b)—particularly with respect to public attitudes (Tannenwald, 2018a).…”