Antecedents of Corporate Adoption of Social Media and the Role of the Technology Acceptance Model in the Path

The development of mobile Internet services allows more consumers to adopt smartphones as their primary communication device. This study focused on the application of the Technology Acceptance Model (TAM) to determine the willingness of batik and textile craftsmen to use smartphones. The population of this study was batik and textile craftsmen in the Bayat, Klaten, Central Java, Indonesia. A total sample of 243 people had answered 30 questions on the questionnaire with a 5-point Likert scale. The results of data analysis using GSCA software showed that, from eight hypotheses proposed, two hypotheses had not been supported. Technical support was not significant for the ease-ofuse. It is because the damage experienced can be easily resolved by a repair shop. The findings reinforce the importance of training during the implementation of new technology. This training can make the users understand how to use new technology. The findings of this study strengthen the theory of TAM. Management support further influences the usefulness. This finding supports the theory of Igbaria technology acceptance. However, social influence did not significant influence the usefulness. This was because this study was conducted when the smartphone was no longer said to be a new technology.

Section: Literature Review and Hypothesesmentioning

confidence: 99%

Measuring the Interest of Smartphone Usage by Using Technology Acceptance Model Approach

Wismantoro¹,

Himawan²,

Widiyatmoko³

2020

“…Using traditional methods does not allow institutions to pay attention to students equally. The use of technology, however, makes this a possibility since institutional communication applications can be used to convey information to all students, for example, by informing them about new schedules, various meetings and conferences, and other social activities (Roy, 2017;Lee et al, 2016). Various leading companies and developers have developed educational apps that have influenced people around the world.…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

Factors Influencing Usage of University Mobile Application Among University Students

Aljaaidi¹,

Bagais²,

Sharma³

2020

This study investigates the factors influencing the usage of PSAU Mobile Application by the students at Prince Sattam bin Abdulaziz University (PSAU). This study used Technology Acceptance Model (TAM) as a framework to predict the factors influencing 67 students' usage of PSAU M-Application. The results of this study were consistent with the TAM framework in predicting the actual usage of the PSAU mobile application for academic activities. The results indicated a significantly positive association of the perceived ease-to-use with perceived usefulness, significantly positive associations of the perceived ease-to-use and the perceived usefulness with the attitude toward the usage of the PSAU's mobile application, a significantly positive association of the perceived usefulness with the behavioral intention toward the usage of the PSAU's mobile application, a significantly positive association of the students' attitude toward the usage of the PSAU's mobile application with the behavioral intention of using the application, and a significantly positive association of the behavioral intention with the actual usage of the PSAU's mobile application. The results of this study should be useful to educational policymakers at PSAU University and elsewhere, as there is an opportunity to enhance the existing technology or adopt new technologies for academic activities.

“…Social media is categorized as the initiation of web development and design, which aims to enable communication, sharing of source information, and collaboration among users (Lee et al, 2016;Ahmad et al, 2018, Chatterjee & Kar, 2020. In general, consumers are accustomed to spending more than 330 minutes per day participating in social media platforms.…”

Section: Social Media Marketingmentioning

confidence: 99%

The Shifting of Business Activities during the COVID-19 Pandemic: Does Social Media Marketing Matter?

Patma¹,

Wardana²,

Wibowo³

et al. 2020

The implementation of physical or social distancing during the Covid-19 pandemic has an implication on the shifting of conventional to online business activities. This study aims to explore how financial support, perceived benefits, external pressure determine social media marketing as well as understanding the role of internet and e-business technology (IEBT) that occurs in this relationship. This study adopted a quantitative study with Structural Equation Modeling (SEM)-based variance Partial Least Square (PLS), which aims to enhance understanding of the relationship between variables. The surveyed population of this study came from 123 small-and medium-sized enterprise (SME) owners in East Java of Indonesia, using an online survey and selected with the convenience random sampling method. The findings of this study indicated that the perceived benefits and external pressure have a positive effect on the adoption of IEBT. However, financial support failed in explaining SMEs' adoption of IEBT. This study confirmed that the adoption of IEBT has successfully mediated the influence of financial support, perceived benefits, and external pressure on social media marketing. Despite the samples solely collected from East Java, this study is the first step in research related to the social media marketing in SMEs in Indonesia.