Antecedents of Consumer Attitude towards Blogger Recommendations and its Impact on Purchase Intention

Ing, Grace Phang; Ming, Ting

doi:10.22452/ajba.vol11no1.10

Cited by 19 publications

(24 citation statements)

References 42 publications

(112 reference statements)

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“…In the study, it was determined that the followers were affected by perceived usefulness of food influencers' recommendation and they developed positive attitudes towards the food products/services included in the influencers' content. This finding is supported by the findings obtained in the studies of Dhanesh and Duthler (2019), Schouten et al (2019), Ing and Ming (2018), Lim et al (2017) and Jargalsaikhan et al (2016). In addition, the results revealed that perceived usefulness of food influencers' recommendation had a positive effect on the intention to purchase food products/services.…”

Section: Discussionsupporting

confidence: 83%

“…The study also revealed the fact that consumers' attitudes have a partial mediating effect between perceived usefulness of food influencers' recommendation and intention to purchase food products/services. This finding is supported by the results obtained in the studies of Sokolova and Kefi (2019), Ing and Ming (2018), Nunes et al (2017) and Lim et al (2017).…”

Section: Discussionsupporting

confidence: 77%

“…Moreover, as revealed in the studies of Schouten et al (2019), Ing and Ming (2018), Nunes et al (2017) and Lim et al (2017), it has been determined in the study that consumers' attitudes significantly and positively affect the intention to purchase food products/services.…”

Section: Discussionmentioning

confidence: 88%

See 2 more Smart Citations

The Effect of Food Influencers on Consumers Intention to Purchase Food Products/Services

Satı¹,

Kazançoğlu²

2020

joghat

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Information related to food products/services conveyed by food influencers has the potential to affect consumers' food purchasing behavior through mechanism of social influence. This study aimed to examine the effect of perceived usefulness of food influencers' recommendation on the intention to purchase food products/services. The study also tested the effect of perceived usefulness of food influencers' recommendation on consumers' attitudes, and the mediating role of consumers' attitudes between perceived usefulness of food influencers' recommendation and intention to purchase food products/services. The questionnaire was designed from previous studies consisting of perceived usefulness, consumers' attitudes and purchase intention. Data were collected from 394 participants, responding the questionnaire Instagram influencers posted. Hypotheses were tested by explanatory factor and regression analysis. All hypotheses were supported. The study results provide important inferences to food brands/businesses in terms of brand collaborations with influencers. The results are also expected to contribute to the relevant literature investigating the effects of food influencers on consumers' purchase intention.

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Section: Discussionsupporting

confidence: 83%

Section: Discussionsupporting

confidence: 77%

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The Effect of Food Influencers on Consumers Intention to Purchase Food Products/Services

Satı¹,

Kazançoğlu²

2020

joghat

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“…In the digital age, consumers often receive both positive and negative reviews of products sold online through the social media. They use these reviews to compare the benefits and risks before making purchase decisions (Ing & Ming, 2018). They are expected to form favourable attitudes when they perceive the benefits to be more than the risks.…”

Section: Underpinning Theoriesmentioning

confidence: 99%

Buying Perfume in the Digital Age: A Study on E-Shoppers’ Perceptions and Typologies

Barbosa

Mahdavi

Oliveira

et al. 2021

AJBA

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Manuscript type: Research paper Research aims: This study aims to shed light on the factors that facilitate online purchase of perfume. It specifically: 1) explores the antecedents of online purchase behaviour in the case of experience goods; 2) analyses the motivations, perceived benefits and perceived risks associated with online purchase of perfume; and 3) identifies perfume e-shoppers’ profiles. Design/Methodology/Approach: A qualitative research approach involving interviewing 27 perfume e-shoppers from Brazil, Iran and Portugal was adopted. Research findings: The findings of this study reveal that there are three types of perfume e-shoppers: 1) experienced e-shoppers, 2) bargain e-seekers, and 3) expert e-shoppers. Competitive prices, enjoyable online experiences and greater varieties of perfumes are among the perceived benefits that motivate the online shoppers. The inability to test the perfumes, particularly those that are never tried before, appears to be the major drawback. Theoretical contribution/Originality: This study provides interesting cues on a topic that has so far been disregarded by the literature despite its growing importance as a business sector—online purchase of perfumes. It offers the categorisation of three e-shopper profiles, based on consumers’ narratives, and highlighted the importance of further addressing the dynamic nature of consumer behaviours, particularly in the online context. Practitioner/Policy implications: The findings show that the main trigger of buying perfume online is the price discounts, which is particularly important to less experienced Web shoppers. This indicates that experience goods such as perfume should, at the initial stage, be sold in stores that offer an assortment of products. Online perfume stores should consider alternatives to provide perfume testing. Research limitation/Implications: Purposive sampling does not allow results’ generalisation; hence future research is needed to further validate the findings.

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“…Moreover, Changchit et al (2018) found evidence that customers felt that it was easy to perform purchasing transactions through the internet as it has a functional search button to help customers look for their intended product with detailed product descriptions. Phang and Ming (2018) also discovered that suggestions and feedback provided by bloggers are one of the crucial sources of information for the customers during the product information search process to help in making their online purchase decision, and such recommendations have been discovered to have a positive significant relationship with customer attitude. Thus, it is evident that customer perceived ease of use could influence customer online purchase intention.…”

Section: Factors Influencing Consumer Online Purchase Intentionmentioning

confidence: 99%

The Adoption of Technology Acceptance Model (TAM) and Trust in Influencing Online Purchase Intention During the Covid-19 Pandemic: Empirical Evidence from Malaysia

Leong¹,

Chaichi²

2021

IJARBSS

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Online purchasing has been embraced by customers due to its convenience and the raising issues of the Covid-19 pandemic. This research examines the factors influencing customers' online purchase intention during the pandemic. Although a lot of research has been conducted regarding online purchasing, the factors influencing online purchase intention during the Covid-19 pandemic remain limited. Thus, this research incorporates the Theory of Acceptance Model and customer's trust to determine the factors influencing customer purchase intention. The data were collected from 398 customers who purchased products through online platforms during the Covid-19 pandemic. The analysis of the results showed that various factors including "convenience", "security", "perceived ease of use", "perceived usefulness", and "trust" significantly influence customer online purchase intention during the Covid 19 pandemic. The findings of this study could provide practical implications to deploy effective online marketing strategies.

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Antecedents of Consumer Attitude towards Blogger Recommendations and its Impact on Purchase Intention

Cited by 19 publications

References 42 publications

The Effect of Food Influencers on Consumers Intention to Purchase Food Products/Services

The Effect of Food Influencers on Consumers Intention to Purchase Food Products/Services

Buying Perfume in the Digital Age: A Study on E-Shoppers’ Perceptions and Typologies

The Adoption of Technology Acceptance Model (TAM) and Trust in Influencing Online Purchase Intention During the Covid-19 Pandemic: Empirical Evidence from Malaysia

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