The Adoption of Technology Acceptance Model (TAM) and Trust in Influencing Online Purchase Intention During the Covid-19 Pandemic: Empirical Evidence from Malaysia

Leong, Mei Kei; Chaichi, Kamelia

doi:10.6007/ijarbss/v11-i8/10422

Cited by 5 publications

(5 citation statements)

References 34 publications

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“…Similarly, Collier and Sherrell (2009) stress the critical role of perceived customer convenience in self-service. Further studies by Singh et al (2017) and Leong and Chaichi (2021) highlight the significance of perceived convenience in shaping purchase intentions and consumer behavior, especially in online shopping and technology usage contexts.…”

Section: Discussionmentioning

confidence: 99%

“…Studies by Singh et al (2017) found that elements such as security, convenience, and trust significantly influence consumer intentions, emphasizing the role of convenience in consumer behavior. Additionally, the Technology Acceptance Model (TAM) has shown that convenience plays a significant role in influencing online purchase intentions (Leong & Chaichi, 2021). These findings collectively highlight the critical importance of convenience in shaping customer intentions and behaviors.…”

Section: Perceived Convenience and Customer Intentionsmentioning

confidence: 94%

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From Screen to Table: Understanding Customer Intentions in GrabFood Adoption

Sandra,

Nasution,

Harahap

2024

IJBLE

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This study investigates how perceived usefulness, perceived convenience, and various food choices impact customers' intentions to adopt food delivery services via the GrabFood application. The research methodology involved a survey utilizing questionnaires for data collection. Regression analysis findings reveal that perceived usefulness, perceived convenience, and various food choices significantly influence customer intentions. Both perceived usefulness and convenience positively and significantly affect customer intentions, while various food choices also wield a notable influence. These results contribute to theoretical comprehension by furnishing empirical evidence of the interaction among these factors and customer intentions, thereby advancing the theoretical framework of technology acceptance and consumer behavior. The practical implications are outlined within this study.

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Section: Discussionmentioning

confidence: 99%

Section: Perceived Convenience and Customer Intentionsmentioning

confidence: 94%

From Screen to Table: Understanding Customer Intentions in GrabFood Adoption

Sandra,

Nasution,

Harahap

2024

IJBLE

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“…Enablers are defined as those factors which encourage the adoption of E-Commerce (Vinculum, 2020). The key drivers which arose consistently across several studies as enablers for E-Commerce adoption are convenience, time, and cost savings (Alqahtani, et al, 2014;Anas, et al, 2021;Leong & Chaichi, 2021;Farhang, et al, 2012;Vaicondam, et al, 2020).…”

Section: Enablers To E-commerce Adoptionmentioning

confidence: 94%

Testing an Adapted Technology Acceptance Model (TAM) for Factors Influencing E-Commerce Adoption - A Lesotho Consumers’ Perspective

Kobane

2023

Am. J. Econ. Bus. Innov.

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The purpose of this study is to investigate the factors that influence E-Commerce adoption from a Lesotho consumers’ perspective and further classify these under a cluster of either enabling or inhibiting factors of the technology in the context of study using an adapted Technology Acceptance Model (TAM) as a framework. TAM has been widely used to understand why some individuals embrace technology, while others reject the same. However, several studies have identified TAM’s inability to predict a purchase intention; hence the study proposed to test a conceptual framework adapted from (TAM) with the relevant constructs that influence E-Commerce adoption as identified by literature to compensate for the weaknesses. The investigation employed a quantitative research approach, and a survey was distributed online to collect data. 275 participants responded to the survey. Both snowball and purposive sampling techniques were used, and data was analysed using Confirmatory Factor Analysis (CFA). The research findings revealed: Attitude and Convenience, Time and Cost Savings, and Perceived Ease of Use as enabling factors, whereas Dependability, and Accessibility and Policy Initiatives were established as inhibiting factors in Lesotho. Meanwhile, descriptive statistics established that 74.6% of consumers have adopted the technology. Ultimately, a new conceptual framework was developed from the constructs that are unique to Lesotho and it was coined Mokhoro – Which is a Basotho rondavel or hut.

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“…According to Jadil et al ( 2022), a significant correlation exists among convenience, perceived risk, trust, and online purchase intention, affirming the technology acceptance model. Leong and Chaichi (2021) found that the different elements of TAM, namely convenience, ease of use, usefulness, trust, and security, were significantly associated with online purchase intention. The adoption of this model was based on its inclination to digital technology.…”

Section: Literature Reviewmentioning

confidence: 96%

COVID-19 and the adoption of digital marketing by micro and small enterprises in Nigeria

Olasanmi

Inneh

Ayoola

et al. 2023

Innovative Marketing

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This study aims to analyze digital marketing adoption among micro and small enterprises (MSEs) operating in Lagos State, Nigeria. This state was chosen because it was the worst hit by the COVID-19 pandemic regarding the reported number of infections and it has a large concentration of MSEs. There is no doubt that the COVID-19 pandemic brought changes to how businesses operate. It succeeded in pushing business owners into adopting new business strategies, all in the bid to adapt to the reality of the pandemic and the associated changes. The cross-sectional survey design was adopted; data were collected through an online survey of 240 MSEs operating in Lagos State. The results show no substantial increase in digital marketing adoption during the pandemic relative to the pre-pandemic era. The findings, however, reveal that digital marketing use differed significantly according to sector and size before and during the pandemic. No changes were found in digital marketing adoption in the information technology and finance sectors, while a decline in digital marketing adoption was reported in the hospitality sector. On the other hand, there was a rise in the use of digital marketing during the pandemic in the agriculture and manufacturing sectors. These findings provide an empirical managerial perspective establishing the link between reality and theoretical business underpinnings.

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The Adoption of Technology Acceptance Model (TAM) and Trust in Influencing Online Purchase Intention During the Covid-19 Pandemic: Empirical Evidence from Malaysia

Cited by 5 publications

References 34 publications

From Screen to Table: Understanding Customer Intentions in GrabFood Adoption

From Screen to Table: Understanding Customer Intentions in GrabFood Adoption

Testing an Adapted Technology Acceptance Model (TAM) for Factors Influencing E-Commerce Adoption - A Lesotho Consumers’ Perspective

COVID-19 and the adoption of digital marketing by micro and small enterprises in Nigeria

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