Antecedents and Consequences of Skepticism toward Health Claims: An Empirical Investigation of Singaporean Consumers

Overcoming consumer scepticism toward food labels: The role of multisensory experience

“…Only a handful of studies have examined the role of scepticism in consumer processing of health claims (Mazis & Raymond, 1997;Moorman, 1996;Szykman et al, 1997;Tan & Tan, 2007). These studies yielded contradictory results regarding the influence of scepticism on consumer use of food labels.…”

“…For instance, Moorman (1996) found that more motivated and less sceptical consumers acquired more information from the food labels. Tan and Tan (2007) demonstrated that Singaporean consumers who were sceptical toward health claims were less likely to use information that they did not believe. However, Szykman et al (1997) found paradoxical relationships between scepticism toward health claims and the use of these claims: sceptical consumers used the information more than non-sceptical consumers.…”

“…However, the sample used in our study was not representative of the population, and demographic differences between consumers were too little to draw any conclusion about their influence on scepticism. More systematic research is needed into the effects of various consumer characteristics on scepticism toward health and hedonic labels, including consumer confidence (Tan & Tan, 2007), health motivation and nutrition knowledge (Sirieix et al, 2013;Szykman et al, 1997;Žeželj et al, 2012), as well as general education and socioeconomic status (Crockett, Jebb, Hankins, & Marteau, 2014;Tan & Tan, 2007).…”

Exploring the Influence of Cultural Value Orientations on Motivations of Electronic Word-of-Mouth Communication

“…This is because people with greater confidence desire to influence others through all kinds of communication and usually take a leader role when motivated (Bearden et al 2001). Bearden and colleagues' (2001) consumer self-confidence concept was found to be more important in predicting consumer behavior than general self-confidence since consumer self-confidence specially addresses one's self-confidence in the consumption domain (Tan and Tan 2007). Hence, consumer self-confidence is more relevant in driving eWOM giving.…”

Otanti̇k Li̇derli̇k Ve Sanal Kaytarma Arasindaki̇ İli̇şki̇de Örgütsel Si̇ni̇zmi̇n Aracilik Rolü

“…Sinizm, bireyin kendi kişilik özelliklerinden veya örgütün kendi özelliklerinden kaynaklanabilmektedir [12]. Ayrıca sinizm, diğer insanların iyi niyetinden şüphe duyulması ve bu hususun diğer konulara da yansıtılması olayıdır [13]. Bu çalışmanın amacı otantik liderlik ve sanal kaytarma davranışları arasındaki ilişkiyi incelemektir.…”