Overcoming consumer scepticism toward food labels: The role of multisensory experience

Fenko, Anna; Kersten, Leonne; Bialkova, Svetlana

doi:10.1016/j.foodqual.2015.08.013

Cited by 89 publications

(67 citation statements)

References 72 publications

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“…Explicitly, the results confirmed that lowe bels (e.g.,"all natural, "100% natural","100% organic"). Since consumers are usually sceptical of claims made by producers and marketers, the approval from the independent body can enhance the credibility of organic food claims and reduce scepticism toward organic food (Fenko, Kersten & Bialkova, 2016). Contrary to our expectations, the findings of this study showed that subjective organic food knowledge positively moderates the subjective norms-organic food buying attitude.…”

Section: Resultscontrasting

confidence: 99%

When Consumers are in Doubt, You Better Watch Out! The Moderating Role of Consumer Skepticism and Subjective Knowledge in the Context of Organic Food Consumption

Činjarević

Agić

Peštek

2018

Zagreb International Review of Economics and Business

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Despite numerous scholarly attempts, there is a lack of consensus regarding the relevance of various factors influencing consumer’s intention to purchase organic food. The purpose of this study is to asses the impact of subjective and personal norms on consumer attitude toward buying organic food. Moreover, this study aims to explore the moderating role of contextual factors - product knowledge and consumer scepticism on the norms- attitude link. Data were collected through an online survey on a sample of 212 organic food buyers in Bosnia and Herzegovina. Moderated regression analysis was used to test the hypothesized relations between the constructs of interest. Findings indicate the subjective and personal norms are positively and significantly related to consumer attitude toward organic food purchases. Also, our findings revealed that product knowledge strengthens the subjective norms-attitude relationship, while consumer scepticism toward organic food claims weakens the subjective norms-attitude link. This study informs producers, marketers, and policy-makers about the relative importance of norms, scepticism, and knowledge in the context of organic food consumption.

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Section: Resultscontrasting

confidence: 99%

When Consumers are in Doubt, You Better Watch Out! The Moderating Role of Consumer Skepticism and Subjective Knowledge in the Context of Organic Food Consumption

Činjarević

Agić

Peštek

2018

Zagreb International Review of Economics and Business

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“…This caution is needed given that outstanding design stimuli might influence consumers' product experiences in an unexpected way (Cardello, 1995) or may encourage consumers' scepticism towards food labels (Fenko, Kersten, & Bialkova, 2015).…”

Section: The Role Of Nutrition Labels and Advertising (Health/hedonicmentioning

confidence: 99%

The role of nutrition labels and advertising claims in altering consumers' evaluation and choice

2016

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“…A range of product categories was selected for inclusion in the study to accommodate the fact that consumer judgments of product healthiness are dependent on both the product category and the type of benefit claimed [53,54]. For example, health claims are generally seen as more acceptable on products that are already considered healthy [55,56]. For products that are seen as more hedonic, emphasizing health benefits can have a negative impact on taste evaluations [57,58].…”

Section: Front-of-pack Labelsmentioning

confidence: 99%

Do Health Claims and Front-of-Pack Labels Lead to a Positivity Bias in Unhealthy Foods?

et al. 2016

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Health claims and front-of-pack labels (FoPLs) may lead consumers to hold more positive attitudes and show a greater willingness to buy food products, regardless of their actual healthiness. A potential negative consequence of this positivity bias is the increased consumption of unhealthy foods. This study investigated whether a positivity bias would occur in unhealthy variations of four products (cookies, corn flakes, pizzas and yoghurts) that featured different health claim conditions (no claim, nutrient claim, general level health claim, and higher level health claim) and FoPL conditions (no FoPL, the Daily Intake Guide (DIG), Multiple Traffic Lights (MTL), and the Health Star Rating (HSR)). Positivity bias was assessed via measures of perceived healthiness, global evaluations (incorporating taste, quality, convenience, etc.) and willingness to buy. On the whole, health claims did not produce a positivity bias, while FoPLs did, with the DIG being the most likely to elicit this bias. The HSR most frequently led to lower ratings of unhealthy foods than the DIG and MTL, suggesting that this FoPL has the lowest risk of creating an inaccurate positivity bias in unhealthy foods.

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Overcoming consumer scepticism toward food labels: The role of multisensory experience

Cited by 89 publications

References 72 publications

When Consumers are in Doubt, You Better Watch Out! The Moderating Role of Consumer Skepticism and Subjective Knowledge in the Context of Organic Food Consumption

When Consumers are in Doubt, You Better Watch Out! The Moderating Role of Consumer Skepticism and Subjective Knowledge in the Context of Organic Food Consumption

The role of nutrition labels and advertising claims in altering consumers' evaluation and choice

Do Health Claims and Front-of-Pack Labels Lead to a Positivity Bias in Unhealthy Foods?

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