Antecedents and benefits of corporate citizenship: an investigation of French businesses

Maignan, Isabelle; Ferrell, O. C.

doi:10.1016/s0148-2963(99)00042-9

Cited by 343 publications

(288 citation statements)

References 49 publications

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“…In order to measure the degree of corporate citizenship we propose to use the measurement tool of Maignan (1997) who considers corporate citizenship as a multidimensional construct based on information provided by managers; the scale adopts a multidimensional perspective of corporate citizenship and has demonstrated good psychometric properties in different countries including the US and France. With regard to relationship marketing we propose to use a questionnaire that is organized around topics such as the company's customers, marketing practices, use of technology, as well as value creation and delivery in the company and the respondent's view on marketing (Coviello, Brodie, Danaher, and Johnston 2002).…”

Section: Discussionmentioning

confidence: 99%

“…Building upon the work of Carroll (1979), Maignan (1997) suggested an operational definition and developed a measurement tool that has later been validated in the US (Maignan, Ferrell, and Hult 1999) and France (Maignan and Ferrell 2001). The conceptualization is comprised of four dimensions:…”

Section: Corporate Citizenshipmentioning

confidence: 99%

“…Most researchers have highlighted a positive relationship because of the potential for increasing sales and reducing costs (e.g., Maignan and Ferrell 2001;Waddock and Graves 1997;Wokutch and Spencer 1987), whereas others have observed a negative relationship that is contributed to the costs of investing in corporate citizenship (e.g., Davidson and Worrell 1988;Vance 1975). Yet a third group of researchers have found evidence that would suggest no relationship at all (e.g., Aupperle, Carroll, and Hatfield 1985;Davidson and Worrell 1990;McGuire, Sundgren, and Schneeweis 1988).…”

Section: Outcomes Of Corporate Citizenshipmentioning

confidence: 99%

“…It is contended that by reaching out to the stakeholders the company can increase its revenues and profits so that it will survive in the long run. Corporate citizenship seems to influence the attractiveness of the company as a potential employer (Turban and Greening 1997) and to impact on the degree of current employees' commitment toward the company (Maignan and Ferrell 2001;Maignan, Ferrell, and Hult 1999). Furthermore, in a survey conducted by the Conference Board, executives reported that volunteer programs improved employee productivity and morale, fostered team work, and skill building.…”

Section: Outcomes Of Corporate Citizenshipmentioning

confidence: 99%

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Corporate Citizenship: Let Not Relationship Marketing Escape the Management Toolbox

Lindgreen

Swaen

2005

Corp Reputation Rev

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Over the past decades, there has been a continual proliferation in marketing concepts and 'paradigms' that supposedly offer solutions to the challenges that companies are facing. Relationship marketing is one such concept that has moved to the forefront of research and practice; it promises companies a management tool to build economically profitable relationships, networks, and interactions with different, but equally important stakeholder markets. Corporate citizenship is another concept that has become increasingly popular with researchers and practitioners alike. The argument is that companies should seek to fulfill their legal, ethical, economic, and discretionary obligations to shareholders, employees, customers, and the community at large. The objective of our paper is to demonstrate that companies, which seek to implement corporate citizenship, consciously, but more frequently unconsciously, employ relationship marketing tools. By way of real-life examples we show how the use of such tools has facilitated the implementation of corporate citizenship. The paper is organized as follows. We first review the literatures on relationship marketing and corporate citizenship. Then we discuss different corporate citizenship initiatives relating this discussion to relationship marketing. Lastly, we outline future research that can examine further the proposed relationship between corporate citizenship and relationship marketing.

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Section: Discussionmentioning

confidence: 99%

Section: Corporate Citizenshipmentioning

confidence: 99%

Section: Outcomes Of Corporate Citizenshipmentioning

confidence: 99%

Section: Outcomes Of Corporate Citizenshipmentioning

confidence: 99%

See 2 more Smart Citations

Corporate Citizenship: Let Not Relationship Marketing Escape the Management Toolbox

Lindgreen

Swaen

2005

Corp Reputation Rev

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“…A tomada de decisões deve ser feita considerando-se as conseqüências de suas ações, honrando o direito dos outros, cumprindo deveres e evitando prejudicar os outros A dimensão filantrópica prevê que o negócio deve estar envolvido com a melhoria da sociedade por meio da responsabilidade legal, ética e econômica, bem como a adoção de práticas filantrópicas. Prevê também atividades que são guiadas pelo desejo dos negócios em se engajar em papéis sociais não legalmente obrigatórios, mas que estão se tornando cada vez mais estratégicos Fonte: Carroll (1991);Carroll (1998); Maignan & Ferrell (2001a).…”

Section: Dimensões Significadounclassified

A cidadania corporativa como uma orientação de marketing: um estudo no varejo

Pinto¹,

Lara²

2004

Rev. adm. empres.

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RESUMOO tema cidadania corporativa tem recebido substancial interesse a partir da última década. Apesar disso, poucas pesquisas têm procurado investigar se a adoção de práticas consideradas socialmente responsáveis pode ser utilizada como um instrumento de marketing para as empresas. Sendo assim, realizou-se um estudo envolvendo 208 empresas do setor varejista com o propósito de investigar em que grau a adoção de práticas de cidadania corporativa impacta o comportamento dos clientes e funcionários das organizações. A pesquisa é baseada em estudos de Maignan e Ferrell (2001a) e utiliza-se do modelo de Archie Carroll (1991) para a performance social corporativa em suas quatro dimensões (econômica, legal, ética e filantrópica). Para atingir os objetivos propostos, foram utilizadas a análise do coeficiente de Pearson e a técnica estatística denominada análise de regressão múltipla. Os resultados indicam que a adoção de práticas de cidadania corporativa impacta, fracamente, a lealdade dos clientes e mais fortemente o comprometimento dos funcionários. Assim, pode-se afirmar que a cidadania corporativa pode ser utilizada como um instrumento de marketing interno e externo para as organizações. Maignan e Ferrell (2001a) and the model developed by Archie Carroll (1991) was used to measure four dimensions of corporate social performance (economic, legal, ethical and philanthropic Marcelo de Rezende Pinto CEPEAD/CAD/UFMG José Edson Lara CEPEAD/CAD/UFMG ABSTRACT The term corporate citizenship has been the subject of considerable interest since the beginning of the last decade. Nevertheless, few pieces of research have investigated whether the adoption of practices considered to be socially responsible can be used by companies as a marketing tool. This being the case, a study involving 208 companies in the retail sector was carried out with a view to investigating to what extent the adoption of corporative citizenship practices has an impact on the behaviour of a company's customers and its employees. The research was based on studies by

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Communicating Corporate Social Responsibility through Corporate Image Advertising

Pomering

2011

The Handbook of Communication and Corporate Social Responsibility

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Antecedents and benefits of corporate citizenship: an investigation of French businesses

Cited by 343 publications

References 49 publications

Corporate Citizenship: Let Not Relationship Marketing Escape the Management Toolbox

Corporate Citizenship: Let Not Relationship Marketing Escape the Management Toolbox

A cidadania corporativa como uma orientação de marketing: um estudo no varejo

Communicating Corporate Social Responsibility through Corporate Image Advertising

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