Analysis of Public Relation Management Javadharna in Enhancing Parental Involvement

Abstract

Many research have proven the significance of parental involvement in children's education. However, it brings a realization that in current condition, no matter how important it is, inviting parents to get involve is not an easy task. Due to this fact, the research conducted in informal educational organization Sukamaju 7 is aimed to analyze public relation management program "Javadharna" in enhancing parental involvement. The research was conducted guided by qualitative approach through the utilization of interview to the main and secondary subject; parents as a customer and the owner of the organization, respectively. The data were collected from 57 parents of 82 students. As parents describes the activities to be beneficial to keep them updated and involve in their children's learning. The result further shows that all of the activities in the very are able to meet specified purposes and functions as well as gaining approval from the public. However, the process of actualizing knowledge and comprehension into implementation is not an easy feat as revealed by result which mostly only reach indicator of cognitive level. Consequently, result found that for the activities to work for both parent and organization, more time and encouragement are needed. In addition, another factor is identified to be owner's own proactive policies and tendency causing the insufficient time for activities to be materialized by parents.