Analysis of Program Implementation Education of Consumer Protection in Improving Consumer Empowerment Index

Abstract

There are two main factors that have triggered a low level of Consumer Empowerment Index (IKK) in Indonesia, namely the lack of public knowledge about regulations and institutions related to consumer protection, and complaints that are not common among consumers. Improved education can take advantage of the involvement of many Consumer Protections NGOs in various regions by prioritizing strengthening the consumer empowerment in eight sectors, particularly clean water, energy, health, medicine and food, housing and property, transportation, financial services and e-commerce. This study aims to analyze the implementation of consumer protection education programs in improving the IKK. The method of approach taken in this research is a normative juridical approach and is supported by empirical research. The results of the study show that on average consumers in Indonesia are still helpless with an IKK score of 40.41 ("capable" level) in 2018. This means that Indonesian consumers are only limited to being able to use their rights and obligations as consumers to determine the best choice and to use domestic products. IKK is an index that measures the level of consumer empowerment in Indonesia. The higher the value of the IKK shows that consumers in Indonesia are increasingly empowered.