Analysis of Crisis Management for Sustainable Development of Fitness Center during the COVID-19 Pandemic

Abstract

The purpose of this research was to verify the importance and performance of sustainable crisis management in Korean fitness centers using Importance-Performance Analysis (IPA). For this study, 304 fitness center executives and managers in Seoul and Gyeonggi region were selected from 21 March to 17 May 2020. Frequency analysis was performed using SPSS 24.0, and exploratory factor analysis was conducted to verify the validity and reliability. Priority analysis and IPA analysis were performed to compare the mean values, and the following results were obtained. In the first quadrant, there were six attributes besides keeping social distancing between employees and customers. In the second quadrant, there were four attributes in addition to regular disinfection of the gymnasium. In the third quadrant, there were six attributes besides maintain clean furniture. Third, there were six attributes other than maintaining clean furniture in the third quadrant. Lastly, in the fourth quadrant, there were three attributes in addition to the restriction of face-to-face meetings. The conclusion was as follows. First, equip supplies for the prevention of COVID-19, keep social distance, and check government support policies. Second, analyze economic support policies, and research their application methods. Third, prepare various non-face-to-face communication methods and Untact (noncontact) marketing strategies. Fourth, make a checklist for factors with relatively little importance.

Analysis of Issues in Fitness Centers through News Articles before and after the COVID-19 Pandemic in South Korea: Applying Big Data Analysis

“…The COVID-19 pandemic has brought about significant changes to daily lifestyles but also to the sports industry environment. Many studies have been conducted on the risk management and response challenges of the sports industry due to COVID-19 [2,12,17]. In particular, compared with outdoor sports, indoor fitness centers or gyms have been affected considerably more by the pandemic [2].…”

“…3 in 2020, fell dramatically, probably due to gyms closing or the recommendations to limit group gatherings owing to social distancing policy. Park and Kwon [12] analyzed sustainable crisis management planning for fitness centers using importance-performance analysis. They found that social distancing between employees and members was a factor that needs to be maintained and strengthened for sustainable crisis management of fitness centers during the COVID-19 pandemic.…”

“…Most previous studies on behavioral changes of gym attendance due to COVID-19 and on risk management in fitness centers have relied on surveys or in-depth interviews with gym owners, trainers, and members. Looking at some related studies, Park and Kwon [12] conducted a survey of fitness center executives and managers in South Korea to verify the importance and performance of sustainable risk management for fitness centers. Ong et al [13] analyzed the preference of gym-goers in fitness centers in the Philippines during COVID-19, and in another study, Ong et al [14] investigated the factors influencing gym-goers' behavioral intentions towards fitness centers based on a self-report questionnaire.…”

“…Existing studies related to COVID-19 and fitness centers have mostly relied on qualitative analysis and survey-based cross-sectional analysis based on limited research topics. Examples of these studies include risk management analysis for sustainable development of fitness centers during COVID-19 [12], exploration of gym-goers' preference for fitness centers during COVID-19 [13,14], and phenomenological analysis of countermeasures for fitness centers [2,15]. Self-reported survey studies have limitations due to the problem of social desirability bias and acquiescence in terms of the response style.…”

Was it Doomsday? First Wave of the COVID-19 Pandemic Impact on the Polish Cultural Industry

“…One of the areas particularly affected by the adverse effects of the pandemic was the economy and businesses representing various industries. The main concerns were directed toward the issue of maintaining the supply chain continuity in economic systems (Aday&Aday, 2020;Chowdhury et al, 2021), and among the industries particularly affected by the pandemic, such as the hotel and tourism industry (D'Orazio et al, 2021;Davahli et al, 2020), the food service industry (Harms et al, 2021;Norris et al, 2021), or the fitness industry (Komańda, 2020;Park & Kwon, 2022) were indicated. However, all the industries that were related to the movement of people and/or their meetings among people can be pointed out as those that encountered exceptional difficulties, especially during lockdowns.…”