“…The reasons for the boycott may have roots on ideological questions, as part of a group (John & Klein, 2003); for economic aspects, considering an economic downturn (Barda & Sardianou, 2010), or because they feel exploited from a monopolistic market structure, for example. As pointed out by Friedman (1999), Koku (2011) and Cruz & Botelho (2015), on consumer behavior literature, there are six types of boycott: economical, religious, minority, environmental, relational and labor boycott.…”