Analisis Perilaku Konsumen Terhadap Niat Membeli  Melalui Sikap Dan Intention to Engage Pada Media Sosial

Wijaya, Johan Prapta; Berlianto, Margaretha Pink

doi:10.34149/jmbr.v17i2.173

Cited by 3 publications

(5 citation statements)

References 10 publications

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“…Attitudes towards the use of e-commerce can be influenced by experience or belief and trigger the intention or desire of e-commerce users to buy. The results of this study support the previous studies which state that the attitude has a significant influence on the intention to buy (Adinata & Yasa, 2018;Ain & Ratnasari, 2015;Aprilisya et al, 2017;Hasbullah et al, 2016;Purwianti & Tio, 2017;Wijaya & Berlianto, 2020;Zuelseptia et al, 2018). E-commerce companies should improve app feature's usefulness and ease of use to create consumer's positive attitude such as high engagement which influence their intention to purchase.…”

Section: Discussionsupporting

confidence: 88%

“…If consumers like e-commerce, they will increase their intention to purchase on the ecommerce (Sianadewi et al, 2017). Other studies that show a significant relationship between behaviour and consumer intention to purchase are Adinata & Yasa (2018), Ain & Ratnasari (2015), Purwianti & Tio (2017), Wijaya &Berlianto (2020), andZuelseptia et al (2018). Based on this description, this study formulates the third hypothesis (H3).…”

Section: Intention To Purchasementioning

confidence: 83%

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The role of technology acceptance model factors on purchase intention in e-commerce

Kurniadi¹,

Kenang²,

Sutrisno³

2022

Bisma (Bisnis Manaj.)

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The number of Indonesian e-commerce users has increased in recent years. Supported by escalated of information technology, higher mobile phone users, and online shopping trend, it continue to increase exponentially. This study aims to determine the effect of perceived usefulness and ease of use on the intention to purchase of e-commerce users, which is supported by the theory of the Technology Acceptance Model (TAM). The respondents are 338 students. This study uses Confirmatory Factor Analysis (CFA) to determine the validity and reliability of the construct and Partial Least Square (PLS) in testing the relationship between the variables. The findings depicted that perceived ease of use has a significant influence on attitude toward e-commerce and intention to purchase, attitude toward e-commerce significantly affects the intention to purchase, and perceived usefulness has a significant influence on attitude toward e-commerce, but not supported influence on intention to purchase. The managerial implication of this research is that the e-commerce companies in Indonesia can pay attention to the variables that become the factors in the acceptance of e-commerce to build and achieve better corporate goals.

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Section: Discussionsupporting

confidence: 88%

Section: Intention To Purchasementioning

confidence: 83%

The role of technology acceptance model factors on purchase intention in e-commerce

Kurniadi¹,

Kenang²,

Sutrisno³

2022

Bisma (Bisnis Manaj.)

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“…Attitude merupakan suatu evaluasi dan hasil dari pembelajaran yang dilakukan berulang kali dan dapat memunculkan rasa menyukai atau tidak menyukai terhadap suatu objek, isu, orang, ataupun perilaku lainnya. Attitude merupakan sesuatu yang dipelajari dan cenderung bertahan dari waktu ke waktu didalam diri manusia (Wijaya & Berlianto, 2020). Terlebih lagi sikap positif konsumen muda terhadap lingkungan adalah motivator yang signifikan dari niat perilaku pro terhadap lingkungan sekitarnya.…”

Section: Attitudeunclassified

Pandangan Alternatif Pembelian Produk Hijau Millennial Di Jakarta: Peran Ulasan Produk Online Dan Kesesuaian Citra Diri

Sembiring,

Kurniawati,

Setiady

2023

JMBI UNSRAT

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Abstract. The purpose of this paper is to offer a different perspective on millennials' green consumption habits. To analyse this research, several determining factors must be considered. Among others are self-image congruence, attitude, subjective norms, perceived behavior control, moral norms, online green product review and green product purchase intention. Hypothesis testing was carried out using the structural equation model (SEM) method with the help of AMOS software. Purposive random sampling was used to select 214 respondents for this study. The sample used in this study were customers who had purchased green fashion. Variables that influence in this research are self-image on green product review, attitude on green product review, subjective norms on green product review, subjective norms on moral norms, self-image on green product purchase, attitude on green product purchase, subjective norms on green product purchase, perceived behavior control on green product purchase, green product review on green product purchase and moral norms on green product purchase. Abstrak. Tujuan dari makalah ini adalah untuk menawarkan perspektif yang berbeda tentang kebiasaan konsumsi hijau generasi milenial. Untuk menganalisis penelitian ini, beberapa faktor penentu harus dipertimbangkan. Antara lain keselarasan citra diri, sikap, norma subjektif, kontrol perilaku yang dirasakan, norma moral, review produk hijau online dan niat beli produk hijau. Pengujian hipotesis dilakukan dengan menggunakan metode structural equation model (SEM) dengan bantuan software AMOS. Purposive random sampling digunakan untuk memilih 214 responden generasi milenial untuk penelitian ini. Sampel yang digunakan dalam penelitian ini adalah pelanggan yang pernah membeli green fashion. Variabel-variabel yang berpengaruh dalam penelitian ini adalah citra diri pada ulasan produk ramah lingkungan, sikap pada ulasan produk ramah lingkungan, norma subjektif pada ulasan produk ramah lingkungan, norma subjektif pada norma moral, citra diri pada pembelian produk ramah lingkungan, sikap pada pembelian produk ramah lingkungan, norma subjektif pada pembelian produk hijau, kontrol perilaku yang dirasakan pada pembelian produk hijau, ulasan produk hijau pada pembelian produk hijau dan norma moral pada pembelian produk hijau.

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“…Sikap konsumen atau sikap pelanggan berpengaruh signifikan kepada keputusan pembelian, dan sikap konsumen yaitu faktor terpenting untuk memengaruhi keputusan konsumen (Sumarwan et al 2013). Istilah yang sering dipakai untuk menggambarkan persepsi emosional konsumen tentang apakah mereka menyukai suatu produk atau tidak adalah sikap konsumen (Wijaya & Berlianto 2020). Misalnya Sikap konsumen tentang fitur produk, sikap konsumen terhadap merk suatu brand, sikap konsumen terhadap biaya produk, sikap konsumen terhadap iklan produk perusahaan di media digital, dan sebagainya.…”

Section: Pendahuluanunclassified

“…Sikap konsumen adalah istilah yang digunakan untuk menggambarkan persepsi emosional konsumen tentang apakah mereka menyukai suatu produk atau tidak (Wijaya & Berlianto 2020). Sikap suka dan tidak suka konsumen kepada sebuah objek tergantung pada jumlah penilaian atau ulasan negatif dan positif pada objek (Nainggolan & Purba 2019).…”

Section: Customer Attitudeunclassified

Pengaruh Physical Attractiveness dan Source Credibility Celebrity Endorsement pada Produk Somethinc terhadap Word of Mouse melalui Customer Attitude

Maura,

Bharata

2023

jmas

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Using celebrities to support brands and business e-commerce is a new strategy in Indonesia. Therefore, it is very important to know the factors that influence consumer attitudes. This study aims to explore the relationship between celebrity physical attractiveness, celebrity credibility, and word of mouse. This research was conducted on social media users who use and buy somethinc products. The sample of this research is social media users who use and buy somethinc products because of Tasya Farasya. The total sample for this survey is 107 respondents. The analysis technique used is the equationstruktural Partial Least Squares Modeling (SEM-PLS). The results of this study indicate that the Physical Attractiveness and Source Credibility Celebrity Endorsement on Somethinc Products has a positive effect on Word of Mouse through Customer Attitude.

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Analisis Perilaku Konsumen Terhadap Niat Membeli Melalui Sikap Dan Intention to Engage Pada Media Sosial

Cited by 3 publications

References 10 publications

The role of technology acceptance model factors on purchase intention in e-commerce

The role of technology acceptance model factors on purchase intention in e-commerce

Pandangan Alternatif Pembelian Produk Hijau Millennial Di Jakarta: Peran Ulasan Produk Online Dan Kesesuaian Citra Diri

Pengaruh Physical Attractiveness dan Source Credibility Celebrity Endorsement pada Produk Somethinc terhadap Word of Mouse melalui Customer Attitude

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