Analisis Pengaruh Pengetahuan, Kepribadian, dan Reputasi Terhadap Keputusan Masyarakat Memilih Bank Syariah di Banda Aceh

Abstract

The study was conducted to determine the effect of knowledge, personality and reputation on people's decisions to choose Islamic banks. The research subjects were all people of Banda Aceh city in early 2020 as many as 270.321 people using the Slovin formula with cluster random sampling technique representing 9 sub districts total 100 respondents using Islamic banking services. The data analysis technique uses linear regression to answer the proposed hypothesis. The results show that all independent variables of knowledge, personality and reputation influence the variables related to the customers decision to choose Islamic bank in the city of Banda Aceh.

The Effect of Marketing Communications on Consumer Decisions in Using The XL Cellular Card In Banda Aceh: Consumer Motivation a Mediation Variable

“…The purchase decision is the stage in the buyer's decision-making process where the consumer actually buys the product [16,17,18]. Purchasing decisions, some experts such as Engel et al (1994) and Hawkins et al (1998) in Kotler (2005) state that consumer decision is a process that is carried out by consumers in purchasing a product or service [19,20]. The purchasing decision process is a behavior to determine a decision development process in purchasing a product [14,21].…”

The Effect of Reputation, Responsiveness, Giving Gifts and Recommendations on Customers Moving to Branch BNI Syariah Meulaboh Branch

“…Switchers belong to the most basic level of loyalty where the same buyer is disloyal and does not want to be limited by any brand and the brand plays a small role in their buying decisions [11]. Switching behavior can come from the very variety of other product offerings or because there is a problem with the product that has been purchased [12,13,14]. According to Keaveney in Mutyalestari (2009) in his research on switching behavior in the service industry states that consumer ignorance and prices are some of the many factors that can cause consumers to switch to other service providers [15].…”

“…This institution is very influential in the economy at the world level though, helping countries to improve the welfare of their people [3,4,5]. In a hypercompetitive situation like today, where consumers are flooded with various attractive product alternatives, changes in buying behavior will make it easier for consumers to switch to other products or brands [6,7]. Brand switching behavior in customers is a phenomenon that is influenced by behavioral factors, competition, and time, but basically brand switching behavior by customers occurs due to certain reasons such as price, reputation, promotions, services provided by good banks.…”

Effect of Service Quality, Received Value, and Company Image on Customer Satisfaction Savings in PT. Bank Aceh Center Banda Aceh

“…in the form of credit or financing [5,6,7]. Apart from that, banks are also agents of trust, considering that one of the principles of bank management is the principle of trust [8,9,10]. customer is the difference between customer expectations and services that are actually received [7,11].…”