The specific objectives of this research are; 1) To find out the development of production, working capital, labor, sales volume, wage level, selling price, material costs, and profits of brick industry business actors, 2) To determine the feasibility of brick business in Banda Aceh City, and 3) To analyze strategic flexibility in the development of the brick refinery business after the COVID-19 pandemic. Descriptive and quantitative analysis was used to analyze the data, with direct observation of a research object in order to determine the condition of the business location and the characteristics of the brick business in Banda Aceh City. In order to determine whether or not the business was feasible, the business was carried out using BCR analysis calculations. Based on the results of research and discussion, it can be concluded that the development of the brick refinery business is known. The results of data analysis regarding the amount of production, labor, working capital, sales volume, wages, selling prices, raw material costs, and business profits of the brick refinery have increased every year. In contrast, in 2020-2021 there will be a decline caused by declining demand and high raw materials for brick processing. The results of the calculation of business feasibility in terms of Capital and Revenue using the BCR formula show that the capital and revenue variables have a positive effect on the feasibility of the 2017 to 2019 Brick Refinery Business or in other words that the Brick Refinery Business does not lose. It was reversed in 2020-2021 where the brick business decreased in demand but the stock became large and no significant losses were found. However, the bricks business revenue has decreased. The brick refinery business seen from the marketing aspect experienced positive developments in 2017-2019, this can be seen from the number of requests that always increase every year. It is different in 2020-2021 where the development from the marketing aspect is low, due to the pandemic and reduced development in Banda Aceh City.
The aim of this research is to measure the effect of reputation, responsiveness, gift-giving, and recommendation to customer bank switching behavior in the Bank BNI Meulaboh. Independent variables including are reputation, responsiveness, gift-giving, and recommendation. Multiple Regression Analysis methods are chosen by using Liker Scale with 100 samples. The result of this research shows for simultan test that dependent variable brand switching (Y) can be effected by independent variable reputation (XI), responsive (X2), gift-giving (X3) and the last recommendation (X4) with a significant 0, 000 < 0, 05. The result of this research shows for partial test that dependent variable brand switching (Y) can be effected by independent variable reputation (XI) with a significant 0,010 < 0,05 , responsive (X2) with a significant 0,004 < 0,05, gift-giving (X3) with a significant 0,000 < 0,05 and the last recommendation (X4) with a significant 0, 020 < 0, 05.
Zakat is important for encouraging social awareness and correcting economic inequality, but there are still many people who do not understand how to calculate it due to several factors such as lack of understanding, outreach, and difficulty in manual calculations. In February 2023, a socialization of the zakat counter application was held for the people of Bireun Regency. This activity aims to increase understanding of zakat and facilitate the process of calculating zakat. In this event, the public was given an explanation on how to use the zakat counter application and it was hoped that they would be able to calculate zakat more easily and accurately. The expected results are increasing awareness about the importance of zakat and benefiting from the zakat counter application in helping the process of calculating zakat more effectively and efficiently. With the zakat counter application, it is hoped that it can increase the amount of zakat collected to help people in need. In addition, this socialization is also expected to strengthen cooperation between the government and the community in developing a better zakat calculating application in the future. Therefore, organizing the socialization of the zakat calculating application in Bireun Regency is an important step to increase public awareness about zakat and facilitate the process of calculating zakat effectively and efficiently.
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